Basic Affiliate Tips
If you have an adult website, you can cash too in with affiliate programs. (And if you manage an affiliate program, take note as well ~ Your sales are also affected!)
Match the affiliate programs to your site content. If you're a gay male site, focus on products that appeal to that audience. Don't waste your time & valuable space on breast enlargement creams. Don't compete with yourself over your visitor's sale. Consider each ad to be a personal recommendation. You are telling them "This is the best site for bondage videos" not "Look how many places sell stuff."
Along these lines, don't compete with yourself for any sale. Does your site exist to sell it's own memberships, or make money off of your competition's affiliate programs? (And believe me, visitors will think of this themselves!) If you are a pay site for foot fetish folks, convert visitors to your site; don't give them reasons to sign up with other foot fetish sites. At least, not until you've exhausted all possibilities of keeping them for yourself. So don't give away customers too early.
And don't do it for 'a better ranking.' Ranking, shmankings. Affiliate links do not help you with your ranking because of the code to track them.
Consider the marketing material as well as the site/program. I can't tell you how important this is ~ especially for webmasters with little ability to make nice graphics. If you have a vanilla romance site, your surfers may freak out at very graphic hardcore BDSM images. Or maybe not. That's up to you. ...You'd better know your site's fan base & market!
If the affiliate program only offers the old 'traditional' 468 X 60 banners, and this doesn't work with your site's design, or you can only stuff them at the bottom of pages like a greedy after thought, what good are they? If the banners are all primary colors, and your site is in pastels, how is that going to look? Keep promotional materials in line with your site design.
It's a fact: If your site visitors see the same graphic in the same place for too long, they'll virtually become blind to them, and you won't move traffic out, let alone convert to sales. Give your visitors new (or at least new to your site as far as look & placement goes) images to get their attention. Rotate images, banners and text links; you'll not only keep eyes looking more, but you can watch your stats for which styles perform best.
The bottom line: If the affiliate program management doesn't offer you options, you're going to be rather limited ~ and with so many affiliate programs available, you'll be able to find others that offer you choices.
Similarly, affiliate program management should offer you occasional updated marketing materials. If it's a photo site, they should periodically offer you some new picture sets. They also should offer you some updated, fresh banner designs as well.
Don't go overboard. Don't plaster the joint with every affiliate program you can find. Even 20 different links to the same program or site causes confusion. Some choices & options are a good thing, but remember, folks are busy & easily distracted. It's like walking into a department store and asking the shoe salesman for the best Italian red leather pumps with 6 inch heels ~ at most, he should bring you two pairs. Anything more is too much and he appears to be A) unaware of which is 'best,' &/or B) trying to sell you the whole store.
Grab The Bookmarketer For Your Site
Match the affiliate programs to your site content. If you're a gay male site, focus on products that appeal to that audience. Don't waste your time & valuable space on breast enlargement creams. Don't compete with yourself over your visitor's sale. Consider each ad to be a personal recommendation. You are telling them "This is the best site for bondage videos" not "Look how many places sell stuff."
Along these lines, don't compete with yourself for any sale. Does your site exist to sell it's own memberships, or make money off of your competition's affiliate programs? (And believe me, visitors will think of this themselves!) If you are a pay site for foot fetish folks, convert visitors to your site; don't give them reasons to sign up with other foot fetish sites. At least, not until you've exhausted all possibilities of keeping them for yourself. So don't give away customers too early.
And don't do it for 'a better ranking.' Ranking, shmankings. Affiliate links do not help you with your ranking because of the code to track them.
Consider the marketing material as well as the site/program. I can't tell you how important this is ~ especially for webmasters with little ability to make nice graphics. If you have a vanilla romance site, your surfers may freak out at very graphic hardcore BDSM images. Or maybe not. That's up to you. ...You'd better know your site's fan base & market!
If the affiliate program only offers the old 'traditional' 468 X 60 banners, and this doesn't work with your site's design, or you can only stuff them at the bottom of pages like a greedy after thought, what good are they? If the banners are all primary colors, and your site is in pastels, how is that going to look? Keep promotional materials in line with your site design.
It's a fact: If your site visitors see the same graphic in the same place for too long, they'll virtually become blind to them, and you won't move traffic out, let alone convert to sales. Give your visitors new (or at least new to your site as far as look & placement goes) images to get their attention. Rotate images, banners and text links; you'll not only keep eyes looking more, but you can watch your stats for which styles perform best.
The bottom line: If the affiliate program management doesn't offer you options, you're going to be rather limited ~ and with so many affiliate programs available, you'll be able to find others that offer you choices.
Similarly, affiliate program management should offer you occasional updated marketing materials. If it's a photo site, they should periodically offer you some new picture sets. They also should offer you some updated, fresh banner designs as well.
Don't go overboard. Don't plaster the joint with every affiliate program you can find. Even 20 different links to the same program or site causes confusion. Some choices & options are a good thing, but remember, folks are busy & easily distracted. It's like walking into a department store and asking the shoe salesman for the best Italian red leather pumps with 6 inch heels ~ at most, he should bring you two pairs. Anything more is too much and he appears to be A) unaware of which is 'best,' &/or B) trying to sell you the whole store.
Labels: affiliate programs, internet marketing, webmasters
Grab The Bookmarketer For Your Site
posted by Marketing Whore at
1:22 PM
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