Wednesday, January 3, 2007

New Year's Resolution: Make Easy Money Being an Adult Webmaster

If you're one of the millions of people who've put "Make it rich" at the top of your New Year's Resolutions List and decided becoming an adult webmaster is the easy way to do it, this column is for you.

Once upon a time, back when the Internet was new, there was a lot of money to be made from an adult website. Sex sells, and as a new frontier the web was a wide open vista of opportunities for making money off adult content. But the times have changed.

The Internet isn't some small far off place that few have heard of anymore. More people have moved here & they want to make a living here too. This has resulted in two things:

competition stiffer than a cock in a whorehouse on half-price Tuesdays

and

the law has arrived ~ or at least there's a new sheriff in town.

If you want to set up your adult website, you're going to have to face these facts. You're not going to be the only brothel in town, and the sheriff's going to be breathing down your neck. To deal with the former, you're going to need to work hard to stand out. For the latter, you're going to need to keep your nose clean; this means you're going to have to know the laws to obey them ~ or fight them.

Either way you look at this, becoming (or remaining) an adult webmaster means you're picking some battles.

It's not that you can't make money, even Big Money, off an adult website; it's just not so easy.

It's a lot of hard work.

For example, let's look at any successful adult paysite. Be prepared to:

Spend a good chunk of cash purchasing or creating original content. A cheap CD-ROM of files &/or a turn-key set-up isn't going to be able to compete against the big boy brothels or even against others who buy 'the kits'.

Spend money on servers, hosting, tech support etc. And if you are very successful, you may experience all the joys of bandwidth problems, site hijacks, denial of service attacks, and whatnot.

Spend lots of manpower if not dollars on getting people to know you have this original content. This includes, but is not limited to: advertising, search engine optimization (SEO), promotions (including your own blogs, schmoozing with bloggers, link directories, reviewers and review sites etc), and affiliate programs.

Spend time (or money if you outsource) managing your site. Updating content; moderating forum, chat etc.; writing newsletters; client problems with passwords etc; affiliate program management.

Spend time researching and reading like any good business person. This may involve money if you subscribe to trade publications, attend conferences etc., but with or without those fees there is a large investment in time.

You'll need to remain aware of technology ~ not just what is 'new' but basics like what operating system & web browser is your client likely to have. General industry news: Who are the leaders in your industry or niche and what are they up to? Advertising, marketing and promotion ideas: Who is your customer & what can you do to reach them? Does print advertising work for adult websites? Should you pay or trade links? Should you have sales or limited time offers? SEO information and news: What's the latest word on Google's algorithm and policy on adult sites? Which keywords are most popular in your niche? General business information: When is it time to hire or outsource specific jobs?

Ditto all the above, but with a focus on legal issues. Because the times require it. And because copyright law applies to adult businesses too ~ adult webmasters, authors, performers and photographers can be some of the most protective of their works, so beware!

Be prepared for negative reactions to your work. Family members will be disappointed in you; friends may think it's funny or even cool, but not a real job ~ and some will be downright angry & judgemental; neighbors will think you're indecent and many will report you to authorities ~ including CPS & the Feds... It's not an easily accepted profession for many in this culture.

Still think you can get rich quick with an adult website? (If so, I have failed miserably here.) If you're unsure, try Adult Staffing for a job in the industry to see what it's like.

If you comprehend that running an adult website is hard work, yet still want to proceed, then keep reading here and be sure to subscribe to my free newsletter.

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