Wednesday, January 24, 2007

Social Networking on MySpace, Part One

You've likely all heard the hype about MySpace and other social networking sites. Praised as a huge boon for marketing, sites like MySpace sure do have potential and there's no shortage of articles on using social networking sites. Even Rachel Kramer Bussel's chimed in on the subject.

Once upon a time, any professional who didn't have their own URL was considered less than credible. Now enter MySpace and other social sites and suddenly you're told you're missing out if you don't register and begin blogging, posting bulletins and be-friending as fast as you can. If your own domain name and official website were necessary to branding, it now seems that you must be a part of another site in order to be cool ~ or at least accessible to the cool.

A presence at MySpace, FaceBook, Oomph or the like is not only a 'must do' to reach customers, but the number of contacts or friends has even been used like magazine circulation numbers to add to sales dollars. If public comments become testimonials about you & your products become the pull, the number of friends you have becomes business leverage.

Purported to be an easy tool for the marketer who believes in buzz Vs. ad dollars, is social networking the real thing?

I decided to have a few of my MySpace friends chime in with me on the subject. Meet the participants:

Autumn Seave: Webmistress of Inky Blue Allusions which features erotic serials (with personal bi-weekly email option or membership option), short stories, and audioerotica. Autumn & company have officially been on MySpace for about a year ~ "But we only really got serious about it around 4 months ago."

Jolie du Pre: Author of lesbian erotica and erotic romance. She also runs GLBT Promo and Ebooks by Jolie at MySpace. Her website is www.joliedupre.com. Jolie's been on MySpace since 2004, but says, "I didn't become active until May of 2006."

Carrie White: An Erotic Writer & Book/Website Reviewer. She also writes sex toy buy guides for a well known sex toy shop on the Internet. Her websites are Hentracks and Sexography. Carrie's been on MySpace for about 3 or 4 years, if not longer.

I began using MySpace, and any and all social networking sites that I belong to, for the same reasons: I got tired of all my associates and friends telling me to join ~ and that things would be so much easier if I would message them there. I eventually gave in. What brought you to MySpace? Was it a friend, or other social reason, or was it for business reasons?

Autumn: One of my writers suggested it as a means of reaching potential readers. But now that I'm here it is for business but also very social. I love talking to people and getting to know what makes them tick!

I know that part of building a business is having a presence on the Internet and MySpace is one of the biggest places to build a presence.

Jolie: Business reasons - promotion. I started to take MySpace seriously because other authors took it seriously.

Carrie: I don't think I was ever referred to MySpace. I probably came across another author's profile and thought, "Seems like a good idea."

I initially joined for fun I think but then, saw how it could be used for promotion so I started to really push it out. I found places that provided free MySpace layouts and codes and customized my profile to make it look more attractive.

What had you heard about MySpace? Any success stories?

Carrie: Since I joined, I've read numerous articles about the promotional opportunities on the site, and have decided to stick with my account. I've met a number of good writers on here and have been put in touch with many more. So, all in all, I think it’s a good way of networking and finding friends who write in the same genre as you. Another friend of mine, P.G Forte also mentioned how much better her sales of a particular book was after posting details about it upon her profile. So, I've added details of my books to my profile and am just waiting to see how well my sales do!

Autumn: I'd heard good things from others who are musicians and in other forms of the arts and when I realized that the adult industry has it's own presence here I knew I couldn't ignore it.

Is this your first try with a site like MySpace, or have you previously tried other sites like Friendster, Tribe, Ryze etc?

Jolie: This is my first try with a site like MySpace.

Autumn: This is the first time I've been serious. I dabbled in msnspaces (under a different name and for more personal type stuff) and hi5 (I can't even remember my name there!) but only playing around. And I guess I just didn't stay around long enough to really get to know anyone. Oh, and I did spend some time at CherryTap, which is fun, but I prefer MySpace.

Carrie: MySpace was the first site of this kind for me but since then I've joined Xpeeps.com which is an adult version and other community style blogs and groups, though MySpace is the one I'm most active on. I get some pervy contacts from Xpeeps but you kind of expect that to some degree. If you visit, I have to warn you, it's a bit more raunchy on there which includes my profile picture ;)

I think it's really important to get your name out there within your chosen field so I now have profiles all over the place even if I don't update them all the time.

Between blogging, sending/replying to messages, befriending others etc, how many hours do you put into managing your MySpace account?

Autumn: For myself, I'd say a couple hours a week. But my Queen of Marketing and Promotions, Sara Winters (i.e. BlueSW) spent the most time building the profile, editing blogs, promoting, building a friends list, and doing bulletins. At the beginning I bet she spent at least 10 hours a week. She rocks!

Carrie: I put in maybe a couple of hours a week which gives me plenty of time to answer messages, approve or deny friend requests, post on the blog and read comments etc. It's enough time for me to do what I need and keep the profile updated.

Jolie: 1/2 hour a day for all three sites.

As women, how much of your time is spent not only with 'spam' messages, but the unwanted pervy approaches? (Hey, I gotta ask!)

Autumn: I get 3 or 4 spam messages a week and 1 or 2 pervs every week. That is what inspired my latest blog entry "We're People Too!" I mostly ignore them but if they are particularly nasty I send them a message to let them know it is not appropriate. They are usually apologetic and stop.

Carrie: I've been pretty lucky so far and have very few if any spam or pervy comments. My only complaint is despite setting my account not to accept friend requests from bands, some still do trickle through. I've also been notified of a suspect profile on MySpace via my Xpeeps account and have successfully managed to get it closed down. I'm trusting too much some would say and up until now I allowed free rein on my comments. That's all been changed now and my password and email login as been changed too, due to unsuccessful login attempts on my account.

Jolie: Very little of my time. I'm careful about who I approve on my friend spaces.

As you can see, working social network sites requires some dedication and devotion of time. In the next parts we'll get into using the site features & discuss what rewards there may be.

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2 Comments:

Blogger deltareviewer said...

Great blog. I think you talked head on about issues and reasons for joining something like myspace. I know I joined to get to know authors and to help promote their work.

January 26, 2007 10:59 AM  
Blogger Marketing Whore said...

Stay tuned, more is on the way :)

January 29, 2007 4:39 PM  

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