Monday, January 15, 2007

Too Big For Britches?

Chelsea Girl, of Pretty Dumb Things, has an excellent post discussing the Google & sex blogs situation, including the irony of press regarding the 'excluded' blogs not linking to said blogs.

In her article she quotes:

"So what if a few sex blogs drop down in Google search results?"

"The problem is that with so much power concentrated in one company, Google, one small mishap has the potential to punish small independent blogs or web businesses that depend on Google-generated traffic."

To which she replies, "with great popularity comes great responsibility."

True.

I however, cannot resist noting that this post is by a blogger who has the luxury of having a Web.BlogAds account. I say 'luxury' because this company isn't, according to my own personal experience and those of others who have whined and bitched to me, open to new ad space. This is to say that if you have a blog you cannot just register & host ads ~ you must be referred to them by a member or some magical means of contact for emails to the company regarding hosting ads are not even replied to.

No hard feelings towards Chelsea Girl (and the others in the Web Blog Ads network), I know this is not your doing; but it's quite frustrating. This is very much like the Google situation: A company with a great service ignores the needs of those it serves.

This isn't merely a rant without meaning or a personal grudge; it's one of irony. I know that ads the royal 'We' (corporately speaking) have placed via Web BlogAds performed really well ~ but treatment like this makes one wary, reluctant... Reluctant to refer others to the service, reluctant to part with more of our own money; because what if there is a problem and you are ignored then too?

Web Blog Ads shouldn't ignore bloggers with interest in hosting ads. More ad hosts mean more appeal to advertisers and more money in every one's pockets.

I know we were looking for sex blogs for many of our products and had there been more opportunities we would have tried them too (within our budget, of course). Since I know of a number of good, quality blogs with solid traffic were ignored, how many others have been?

Being selective may be a companies prerogative, but it should be exercised with auction. Google's selective process should be its algorithm which is about matching sites relevant to search terms. Web Blog Ads selectivity should be about offering a range of quality ad space relevant to the needs of advertisers. That's their service; that's their responsibility.

Update: I've since been accepted into the BlogAds network, including being part of the Women's Blog Ad Newtork.

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