Friday, February 2, 2007

Don't Be A Blog Playa

Blogging is often treated like dating, where folks fall in love with setting it up, posting some ramblings, and when no one gushes and fawns all over them, they move onto the next one. Surely someone will spot how wonderful they are instantly and they'll hook-up. Like the poser in the bar, if the readers don't make a stampede they move onto the next bar thinking there will be better fishing there.

This points to several problems for these bloggers (as well as those who date like this). Having a relationship and even just getting laid are a lot like making a sale &/or building a fan base. If you're having problems with your blog, here are some lessons.

One: the problem isn't location. There is no lucky bar stool granting you certain powers of seduction. Likewise, there isn't some magical corner to blog on. No matter what your location, how fancy your template or graphics, you are going to have to do something worthy of attention. If you've tried several blogs with the same unhappy results, perhaps you need to face facts that it isn't 'them'; it really is YOU.

Two: the problem is you. (Yeah, it bears repeating.) What have you given besides a facade or template? Have you tried engaging conversation? Sure, it's a blog and you may feel like you're supposed to do all the talking, but are you only talking about yourself? No one, not potential dates or blog readers, wants to hear all about you and only you. They want to know something of you, yes; they want to know what you have to offer them. But what they really want is a relationship with you. Can they trust you? Are you interesting, compatible? You have to talk to show them you are worthy of trust, that your opinion is valuable. You talk so they can evaluate you and that may take some time... Which brings us to the third issue. How committed are you?

There are several way to display your commitment issues.

Commitment issue one: Fishing for better fish. This shows when you are in a conversation with one woman yet are scanning the crowd for your ex, or to see if someone prettier enters the room; in blogging, it's the topic.

For example, you begin a blog about softcore art nudes but then you read that there's 'big affiliate money' in hardcore group orgies, so you switch to posts about that scene. Like the first woman you are talking to, your softcore fans notice. So do the orgy people. The result: you lose your credibility on all fronts and go home alone. You can't successfully be all things to all people. Pick a theme, niche, topic and stick with it.

Another example is replicating yourself. Lacking any real confidence in yourself, you give yourself a different personality, pose, or even a different name, pending which bar you're in. You are willing to be anyone but yourself to catch the masses; it's not sincere, and people notice. You 'get' no one. Bloggers make the same mistake.

Lacking any real confidence in their product, they cover all their bases by entering many niches. And not just at one blog either.

You've been out & about on the Internet, so I know you've seen those cookie-cutter blogs ~ the ones where it's clearly the same blogger, same template, same set of links, maybe even the same content posted. Sure, the title and URL are different, and maybe the template color changes, but there's nothing new here. These bloggers think they have The Formula; they'll recreate it everywhere and rake the money in. But it doesn't work.

Like a bar full of Madonnas in the 80's there's nothing special about any of them. Those blogs only compete against themselves ~ which is why smart women always ask what their friends are wearing; if they don't stand out, somehow, they are passed over. On the web, being passed over is a click 'back' away from the site. This is an obvious commitment issue. It's clear with this repetition that you the blogger aren't interested in focusing on anything or anyone. And you're so busy trying to stuff content into the blog you aren't doing any real talking or sharing which builds trust. Like the corny guy at the bar with tired old lines, folks don't trust you enough to go home with you. In the case of a blog, visitors aren't about to waste their time reading your tired bullshit when there's an engaging blog waiting for them.

It takes time and work to build a blog, just as it does to build a relationship. You can easily face burn-out the way it is without having to run around doing blogs (or people) you have no interest in ~ wouldn't you rather be exhausted doing something or someone you love or at least like?

Commitment issue two is rather like the first; it's the other side of the coin. If you pose, pander or otherwise act like a playa you aren't only showing a lack of concern for others but for yourself. You don't care who you get if you don't care about yourself. You are one desperate mother-fucker.

If you like big butts and you cannot lie, then blog about it. Don't worry if that's so last decade, not cool enough for the trendy hipsters, or limited with sites and products to sell, just blog it. Your sincere passion is in itself a truth ~ and bonding point between you and all the other big booty lovers. Committing to yourself and your love of round ass is saying both, "It's OK to love big booty," and, "You, with the big bum, come over here!" Isn't that point? Pretending to like skinny bony ass isn't going to get you readers. And if you're blogging to sell (your books, affiliate programs, your own big ass) isn't it the point to connect with these people?

It takes time, effort, and the balls (or ovaries) to believe in yourself. No one dates a whiny insecure person ~ at least not for long. No one does business with a waffling company, and no one reads a whiny insecure blogger.

Blog like you are dating. Be confident of who you are and project 'you' at all times. Stay and talk to who is interested in you ~ no matter the size of your audience. Stay in the same place so they know where to find you and show up when you say you will.

The bottom line: Don't be a blog playa.

Have questions? Comments? Post them or email The Whore.

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3 Comments:

Blogger Linda said...

What to do if you really ARE whiny and insecure? This is a serious question, by the way. Thank you for this blog entry. It brings up some good questions, a lot like starting a rock band and making albums. We know that Aerosmith have a sleazy bad boy reputation, but they are clean and sober. We know that U2 are serious, political, and God-loving. They are consistent, those bands. One can always try making positive statements about that which you desire to create in your life, instead of whining!

February 10, 2007 7:25 PM  
Blogger Marketing Whore said...

Hi Linda,

If you are whiny & insecure, and you acknowledge that by displaying/sharing, you've got yourself an audience, a niche and a voice. That's who you are ~ look at emo bands for examples of this ;)

February 11, 2007 4:56 PM  
Blogger Fluxedup said...

Thanks for the post. I am new to Blogging and Have yet to get to understand the rules and the what-notery that goes on in the Blog world. I didn’t even know you would or could start lots of blogs. I can’t imagine trying to maintain more than one. I can scarcely scrape together (read commit) enough time to my one blog. I didn’t know you could sell stuff from a blog. I am slowly learning the ropes as it were here. Your post is a good resource

February 17, 2007 2:34 PM  

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