Thursday, April 19, 2007

Drive Traffic With The Top-Down... Or?

An MIT study reveals why we get so easily distracted and how regular focus differs from alarming focus (even to the point of differing brain waves pulsations at different frequencies):
Scientists have always recognized two different ways that the brain processes information coming from the outside world. Willful focus (as occurs when you gaze at a piece of art) produces what are called "top-down" signals, while automatic focus (like when a wailing siren snaps you to attention) produces "bottom-up" signals.
These two types of brain signals, "top-down" and "bottom-up," suggest an interesting question I pose to you: Would you rather get your market's attention in a willful focused manner ("top-down") or in an automatic or alarming means ("bottom-up")?

In a world where humans are bombarded with so many messages, activating the "bottom-up" signals may seem to have merit. After all, we hope that by quickly grabbing their attention, by standing out in the crowd, we can grab the customer.

Then again, one imagines a willful focus will result in less buyers-remorse and a happier, longer lasting relationship.

Before you decide, read this article on the psychology of decision making in speed-dating.

Then, please do share your thoughts!

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