Monday, April 23, 2007

Powerful Pornography Stats

According to these Pornography Statistics...

The USA produces the most porn pages (with 244,661,900 ~ second place, Germany, isn't even close with 10,030,200), yet it isn't the highest per capita in spending on porn nor in revenues. Yet the US leads in video porn production. And US porn revenue exceeds the combined revenues of ABC, CBS, and NBC.

The pornography industry is larger than the revenues of the top technology companies combined: Microsoft, Google, Amazon, eBay, Yahoo!, Apple, Netflix and EarthLink.

When it comes to women, 1/3 of visitors to adult websites are women. Twice as many women favor chat rooms as men. Also noted, women are far more likely to act out their behaviors in real life (such as having multiple partners, casual sex, or affairs).

For US users, the higher your income, the higher your porn spending ~ which likely is linked to disposable income, but also suggests that the average porn purchase is made by a college grad with a decent job (i.e. respectable persons). The bulk of users are aged 35-44 ~ and those older pay for porn more than younger folks do.

Every second 28,258 Internet users are viewing pornography.

While you can (and should) read more from this statistical report, I'd like to point out that in the list of top 20 search terms, neither "erotica" nor "erotic stories" shows up. More proof that erotica is a tough marketing gig (and I know there are lots of you here with that task).

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6 Comments:

Anonymous Amanda said...

I've been looking for some recent data for my own projects. Thank you very much for the porn stats link!!!

XX

April 23, 2007 7:44 AM  
Blogger Kis Lee said...

I should just market my writings as "porn" instead of "erotica."

Thanks for the interesting links!

April 23, 2007 12:01 PM  
Blogger Marketing Whore said...

Amanda, you have a very specific audience ~ more entrepreneurial. Combined with sex, it's a very fine line to walk. We should email again asap. ;)

Kis, I hesitate to use the word 'porn' myself... I think this is one of those areas where you need to be honest about what you do, and porn is so related to images rather than text, that it misleads who you want. Then again, there's the censorship/legal angle to worry about... I think this discussion should be its own post because I've been pondering this for awhile now & may just have a point now lol

April 23, 2007 4:38 PM  
Blogger Sara Winters said...

kis lee, I've considered that very thing so many times, it's not funny. There is a such a thin line in some people's minds. What makes it an issue is sites like eroticstories.com which requires writers to submit "real stories and not just a paragraph with some erotic thoughts", but the users clearly tell you what they expect and want. Whether you've submitted in the "infidelity" or "romantic" section, they want the stories to be as dirty as possible and their votes and comments reflect that. Let me not get started on how that irritates me. LOL

What was the topic again? Oh yes. Erotica/porn/tricky marketing issues. Oh dearest Gracie, when you blog about it, feel free to quote me liberally. You know how often I rant about it. LOL I hadn't really thought about the legality of mislabeling your product (like "erotic romance" vs. "romantica" vs. "erotica") to get around marketing issues.

Yeah, if you're going to get into it, what do you think of self-publishing sites like lulu.com (which I use) that require the authors to categorize their content by audience? I can't tell you how many times I've come across stories labelled as erotica (and racy descriptions to match) with the access level "teen" or "everyone" instead of "mature" because users have to register to view mature content. Is that more of a moral issue than a merketing decision?

April 23, 2007 5:43 PM  
Blogger Marketing Whore said...

Sara you get upset about such things? Wow, who knew?! ROFL

Naughty Words blog had an interview with a publishing expert awhile back in which they discussed 'erotic romance' ~ here's that link. (You can read it while I ponder my post lol)

April 23, 2007 9:44 PM  
Anonymous Amanda said...

Sara and Gracie should write a post on the pros and cons of marking something as "erotic" or "pornographic" or "adult only" or "mature" or...whatever. I've been running into this wall myself. I'd like to read the opinions of some more experienced writers/marketers.

XX

April 24, 2007 8:57 AM  

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