Thursday, May 17, 2007

Blog Numbers

In April, Technorati said there are about 1.5 million blog postings per day. This based on their tracking of around 15.5 million active blogs (blogs that have been updated in the past 90 days).

Again, the magic three month drop-out point is mentioned:
But after 3 months on average, most bloggers realize that writing about their politics, launch haunts, or co-workers isn't for them, says Adam Sarner, an analyst at researcher Gartner Inc. Sarner argues that, since the audience reading blogs continues to grow, this classic tech cycle of hype and maturity is good news for the remaining blogs. Those left standing are the influencers that attract audiences and advertisers.
I love this 'left standing' bit; if the three-monthers quit, those still being updated 'win' by default. That doesn't necessarily make them influencers.

Heather Green concludes her article by saying, "But overall, the question of just how big the blogosphere could be is becoming much clearer."

I'd say the real question, at least for marketers and those who want to be read, is: How are you and your blog going to stand out from all the others?

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