Thursday, May 17, 2007

Stuck In The Middle With You

Part of a webmaster or blogger's duties are to market their site. Despite the world wide (web) appeal of sex, when you have an 'adult' site, your duties are not easy.

If you have a porn site, you're in an extremely competitive market; be prepared to throw lots of money and time at your site(s). But at least there's a place for you ~ the wonderful world of the adult webmaster is wide open to you, if you dare to dream and work hard.

But what if your business isn't porn? What if your business, while admittedly not for children and hence labeled 'adult,' isn't porn?

I'm not talking about the subtle, subjective definitions of porn ~ at least not completely. I'm talking about sites which deal with human sexuality, be it education or entertainment, but which are not sex films and image sites (or those selling them).

In fact, not having images can throw you out of nearly every 'adult' link directory as most require you to have a minimum number of thumbs (thumbnail photographs). So if you're peddling written erotica (personal stories in a blog, a pay story site, published books etc), sex ed and advice sites, or even health sites, no dice. You simply cannot be listed.

Review sites usually do not even have categories for these sites ~ paid or free ~ because in the world of sex, only porn sites need/warrant reviews.

I've been straddling this line for years, first with Sex Kitten and certainly here now, and little has changed in this regard. If anything, I do believe it's worsened.

For every new site which may welcome you, a dozen more are lost. Sometimes it's because they fear repercussions, either from site visitors or from the government, and sometimes these sites have literally vanished because they've faced the real consequences of being in the adult industry (personally and/or professionally) and lost.

Things like 2257 have made nearly every webmaster rethink their stance on sex, photos or not. The lack of (affordable) payment processors keeps little companies from starting or competing. Things have become so 'dirty' that there are publications which discuss sex themselves, even claim to celebrate it, but they won't let you buy ad space for your book. You can't buy ad space; nor can you host ads. Adult is synonymous with spam and so newsletters, emails, and blog comments are often just deleted.

All because you dare to deal in products for or matters of human sexuality. But I digress. You all know of these problems, right?

So what can you do to find directories, link swaps, and other promotional opportunities... Well, for starters, check the sidebar. And make sure you've subscribed to the newsletter (also right there on the sidebar) because that's the next issue.

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Grab The Bookmarketer For Your Site


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