Virtual Marketing, Real Money, And Moral Outrage
I found this post from Susan Getgood over at Marketing Roadmaps the most interesting:
The porn industry is an early adopter of new technologies. First to video, first to the Web. And now among the first to virtual worlds. In part of course, because it keeps getting kicked out. Pushed out of movie theaters onto video. Filtered out on the Web by products like Cyber Patrol.. But also because it is pretty good at following the money. If the commercial pornographers are there -- if they think the audience will turn up -- virtual worlds absolutely have the potential to deliver returns for more conventional marketers. In fact, I'd bet on it.I know next to nothing about gaming, including Second Life (me-guesses that since I deal so much with real people everyday, I have no desire to deal with pretend ones in my down-time), but I'm with Susan and the others who agree it's something to watch.
On the other hand, once Playboy moves in, be prepared for some to try to evict them. Even if Second Life is a virtual adult play land, we all know how tolerant adults in the real world are. (And since gaming is huge with kids, tweens and teens, if there's even a whiff of children being exposed, watch out.)
One imagines that as the virtual Playboy Mansion moves in and real profits go up, moral outrage (virtual or not) will ensue.
But then too, watching the adult industry make money, then be told to leave, is always an interesting battle. (I must find it interesting, or, alas, take to my bed with consumption.)
And isn't it strange that the largest outcry comes only when the industry proves profits... Profits mainstream wants, but didn't have the balls & ovaries to make, so they use moral outrage to limit competition for dollars and real estate as they try to follow the model the adult companies used.
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