Thursday, June 21, 2007

Thinking Of Pinking?

In case you've been thinking of just splashing pink about your product or website to appeal to women, take a look at how it's been done historically.

Ask yourself if those ideas were good ones.

Then ask yourself if that's how you want to be viewed. *wink*

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Anonymous Amanda said...

What I if I happen to like pink, and things like marabou and leopard print?


June 22, 2007 6:48 AM  
Blogger Marketing Whore said...

LOL You may love and adore them all you like!

I have nothing against pink, but am more of a purple & leopard print girl myself. ;)

My point is/was that just making something pink isn't the same thing as making a product for women. The old 'make it pink' mentality seems to be more sexist than market knowledge. A stereotype. An "easy fix."

I've seen too many pink websites with 'porn for women' which is nothing other than any other sex site. It's not tailored to/for women at all, but claims to be for them. It's annoying. "Pink borders" aren't what women are searching for in google, are they?

June 22, 2007 9:30 AM  
Anonymous Amanda said...


Yes, you've made a good point. I expect a "for-women" site to have more going for it than a color scheme. And there's a lot of "boy" sites that I like IN SPITE OF the color schemes (because the content is worthwhile).

It's funny that you mentioned all this might like to read this blog about using pink in marketing:


June 22, 2007 10:02 AM  
Anonymous Amanda said...

Crap! The URL came out wrong:
article on pink marketing


June 22, 2007 10:04 AM  
Blogger Marketing Whore said...

Jinx! I was just going to plug the url in myself, but by the time this page loaded, you'd done it! lol

You'll notice she's talking about pieces which are targeted towards women, such as Shape Magazine, and since she's a copywriter I'm certain she's not saying slap pink in on any old set of words ;)

And excellent article, so thanks for sharing, Amanda.

June 22, 2007 10:10 AM  
Anonymous Amanda said...

Since it seems like we're reading the same blog, here's a juicy blog idea for you: tell us what marketing/writing/professional blogs you read. I'm curious now!


June 22, 2007 6:06 PM  
Blogger Marketing Whore said...

Most of my regular (marketing and business) haunts are listed in the sidebar, but this reminds me of another point of view I should share in a post. (Not to tease; just noting to myself the subject. I shall follow-thru as soon as I can.)

June 22, 2007 8:23 PM  
Blogger Sara Winters said...

I guess it's the tomboy in me that sees anything pink and immediately wants to run in the other direction. Along the same lines, I am increasingly annoyed by birth control commercials that show women prancing about and twirling in long skirts or giggling and sighing a lot. As if they have to make the product (and the women taking it) appear more "feminine" to sell it. Doesn't really make me want to take Ortho Tricylcen (sp?) so much as change the channel.

June 24, 2007 4:22 PM  

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