Saturday, September 22, 2007

No More Cookie Cutters (Unless You're Making Cookies)

Eros has a good post on cookie cutter paysites, including the 'hot sale' of EZA Cash, which Eros trashes critically reviews. I'd say it's a great post, but there's one part which sticks in my craw:
It's not dishonest or a scam, exactly, but it's a line of work akin to direct mail advertising; sell something cheap and almost worthless for quite a bit more than it's worth, pocket profits, work like hell to find new suckers because none of your one-time customers turn into regular customers, which as every businessman knows is where the money is.
Direct mail advertising doesn't equal scam. It's a valid method of sales and marketing for legitimate products and services. Even when it is akin to a scam it's the product which makes it (and the seller) scum.

I hate it when people lump things together in the bad apple barrel. (It's ironic on a post about cookie cutters too.)

But read his post anyway, because there's other good info there.

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Anonymous Bacchus said...

Thanks for the kind words. As for your reservation, you're correct in a narrow technical sense -- there's no inherent reason why direct mail can't be a perfectly legitimate marketing tactic. However, in reality it isn't -- in the course of a long life, I've never gotten a direct mail pitch that wasn't selling an astonishingly bad deal at best, ranging down from there through outright scams.

The same could be said for door to door sales -- in theory, it's perfectly legit. In practice, you get nothing but overpriced bibles, vastly overpriced vacuum cleaners, aluminum siding that sucks, and above-ground swimming pools that wind up costing three times what the salesman said they would.

Why does nobody with a decent deal at an honest price choose these marketing methods? I dunno. But they don't.

September 23, 2007 2:48 AM  
Blogger Sara Winters said...

Wow. I was trying to discourage a couple of friends from signing up for one of those Celebrity Sex Tape cookie cutters for just the reasons listed. If it's not hard-to-stop rebilling, it's auto-dialers and crap content that you could get for free if you spent more than three seconds searching. Amazing what people are willing to waste their money on when the good stuff only takes a little more effort. Then again, "good" is subjective.

September 25, 2007 11:40 AM  
Blogger Secondhand Rose said...

Bacchus, what about magazines? They use direct mail and direct marketing all the time...

(Not that I'm pickin' on you -- I love your post and your site in general lol)

October 5, 2007 2:23 AM  
Blogger Marketing Whore said...

Magazines are a good example, Rose. Bacchus, I'd love to see your mail and evaluate your impressions of direct mail. ;)

October 15, 2007 5:07 PM  

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