Monday, November 12, 2007

Relationships With Bloggers

Brian Solis' Blogworld Expo: Building Relationships with Bloggers is excellent.

However, I do take issue with this point:
You don't have the "right" to pitch bloggers, so really think about it before you approach anyone.
As noted later in his post, "The pitch is dead," so I'm going to address this from the point of view of the right to start conversations.

I do think you have the right to start conversations with bloggers ~ with anyone ~ just as in the real world you have the right to start a conversation with anyone. But starting that conversation from a defensive stance, one of justification, &/or with the cocky notion that people will or must give a crap isn't going to work. Unless, of course, your goal is to alienate. But you can start Internet conversations, using the same common sense you would walking about on earth.

Link found via Spin Thicket.

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