Thursday, December 13, 2007

All Things Equal? I Wonder...

The Internet has been touted as being the great equalizer; allowing the average man and small businesses to more readily (cheaply) access others. It was said that these smaller voices could carry as much weight as the big guys because the Internet (being 'virtually free') had leveled the playing ground.

But in the past few years, we've seen many sites gobbled up buy by the large corporations which would be their true competition in the first place, and buy by big media outlets which are already in bed with the corporate competition.

I ask you, how level is it now?

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Blogger Sabrina Morgan said...

Sharp observation Ms. Passette... I think the key phrase here is "past few years." The barriers to entry were very low when the internet was a new media (and they still are, compared to offline) but we all knew, had to know, they wouldn't stay low forever. The big boys came in and the little guys that hung in there or got lucky got bigger... or consolidated with other little guys... or got bought.

There's an establishment, now. Online reputations have been around longer now that there are so many people who've been on the web for well over a decade (some almost continuously). Your own sites are an example of that... I remember reading you way back when in internet years.

Of course it's still not entirely impossible for us troublemakers to weasel our way into the new establishment. It's still more permeable than the original.

December 13, 2007 2:54 AM  
Blogger Amanda Brooks said...


Savvy observation, as usual.


December 13, 2007 11:05 AM  
Blogger Marketing Whore said...

Sabrina, I agree the Internet is still cheaper than brick & mortar, but...

It's no longer a matter of exchanging links with relevant sites, networking with people for what links/subjects/products ought to matter for one's readers/members. Now it's largely buy ad space and compete financially.

(I'm also very flattered that you remember me from back in the day ~ we were both babies then, right? *wink* Oh, and please, call me Gracie ~ or Whore; Ms Passette is too formal for you & I, dear!)

Amanda, thanks for your support, as always.

To the both of you, and anyone else who wanders in & has two cents, how do you feel about all the buy-outs?

As a capitalist, I understand desire to sell. But I really wonder about the ethics of media buy-outs... Viacom doesn't need to own everything. Nor does Penthouse. When is it considered a stranglehold?

December 14, 2007 3:25 AM  

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