The Changing Signs Of The Times Charm & Disarm
I didn't just post this because we had such a giggle spotting it on the road that we turned the car around to snap the pic, but rather to illustrate that there is something very charming and in fact disarming when we see the people in business.
I've noticed this in my business too. When sites are too corporate, too serious ~laced-up & polished to the point that personality and humanity are absent ~ the interest wanes. I do believe that in the age of the Internet, with its user driven content and blogging, that credibility suffers too.
The formality that once translated to 'good business sense' and trust has shifted to a transparency that not only lets consumers see inside, but like Michael Keaton in Gung Ho, lets consumers know it's fun too. We want to have some sense that the culture is less rigid and more able to deal with and reflect our own cultural 'Casual Friday' changes.
A sign like this reminds us that there are folks employed there, just doing their job, and maybe even having some fun while they do it too. And that means more to folks driving down the street than some ad in the Yellow Pages, or even a slick skyscraper ad at the big boy websites. And what do they see or sense when they do arrive there?
What sort of things can you do to charm and disarm, to let folks know that there are real people working to create/sell/deliver your product &/or services?
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