Misogyny King
Have you seen the latest Burger King commercial?
Note the two 'real people' at the end... I paraphrase, "If they don't have the Whopper, Burger King might as well be Burger Queen."
Yeah, nice misogynistic ad, BK.
'Cuz the worst way to denigrate someone is to call them a woman.
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Note the two 'real people' at the end... I paraphrase, "If they don't have the Whopper, Burger King might as well be Burger Queen."
Yeah, nice misogynistic ad, BK.
'Cuz the worst way to denigrate someone is to call them a woman.
Labels: advertising, gender, marketing
Grab The Bookmarketer For Your Site
posted by Marketing Whore at
2:58 AM
3 Comments:
The king in Burger King is no more the symbol for masculinity than Dairy Queen is the symbol of femininity.
Your post only perpetuates misogyny, especially on the web, where it seems most rampant. IMO.
It's just the end that's stupid, the rest is not bad for pimping their product. I've noticed the last few days they've been airing a different version of the commercial. Maybe they heard you? ;-)
Anon, aren't the words 'king' and 'queen' the very verbal symbols (words) for masculine and feminine? Hence the upset. As a woman, I found the commercials with that ending most offensive.
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