Wednesday, December 26, 2007

Year End Advertising Info

The International Herald Tribune announces Ad money begins to trickle in for bloggers:
It is no longer unusual for blogs with just a couple thousand daily readers to earn nearly as many dollars a month. Helping fill the pockets of such bloggers are programs like Google's AdSense and many others that let individuals - not just major publications - tap into the rapidly growing pot of advertising dollars with a click of the mouse.
Here we all frown that we adult folks are blocked from using AdSense. But I didn't just post this to bitch... Here's some useful info:
In 2006, advertisers spent $16.9 billion online, up steadily each year from $6 billion in 2002, according to the Internet Advertising Bureau. In the first half of 2007, online advertising reached nearly $10 billion, a nearly 27 percent increase over the first half of 2006.
And more:
According to a 2006 survey by the Pew Internet and American Life Project, 39 percent of Internet users, or about 57 million American adults, said they read blogs, up from 27 percent in 2004, or 32 million.

That does not mean bloggers are suddenly flush with money. For every blogger earning a decent side income like Brooks, countless others will never earn a cent.

But with the right mix of compelling content and exposure, a blog can draw a dedicated following, increasing advertising prospects.

"This is really a continuation of how the Web in general has enabled smaller businesses and individuals to compete if not at a level playing field, at least a more equitable level," said David Hallerman, a senior analyst with the research group eMarketer.
Here's some info on BlogAds (which I use ~ both to generate ad income and for placing ads ~ and openly state is a great platform):
About a third of BlogAds's 1,500 sites earn between $200 and $2,000 a month, Copeland said. Those sites get anywhere from 3,000 to 50,000 daily impressions.
Overall, the wrap-up is:
Malone Scott at Google said access to advertising online was more democratic, since an ad click from a tiny site is just as valuable as a click from a site with a million readers.

Some advertisers have even found better response from smaller sites with more passionate, engaged audiences.
And here's another reminder about the power of niches:
Getting paid might even help validate what may otherwise seem like a silly or obscure obsession.

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