Saturday, September 22, 2007

No More Cookie Cutters (Unless You're Making Cookies)

Eros has a good post on cookie cutter paysites, including the 'hot sale' of EZA Cash, which Eros trashes critically reviews. I'd say it's a great post, but there's one part which sticks in my craw:
It's not dishonest or a scam, exactly, but it's a line of work akin to direct mail advertising; sell something cheap and almost worthless for quite a bit more than it's worth, pocket profits, work like hell to find new suckers because none of your one-time customers turn into regular customers, which as every businessman knows is where the money is.
Direct mail advertising doesn't equal scam. It's a valid method of sales and marketing for legitimate products and services. Even when it is akin to a scam it's the product which makes it (and the seller) scum.

I hate it when people lump things together in the bad apple barrel. (It's ironic on a post about cookie cutters too.)

But read his post anyway, because there's other good info there.

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Wednesday, September 19, 2007

WAHM Adult Marketing

Back when I started on the Internet pitching adult work to WAHMs and/or other stay-at-home-mom sites was verboten. Now it seems de riguer.

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Even the moms themselves are more accepting ~ and this is from 2004. Note the few 'Christians' who place judgment even while saying that's for God. :snort: Their minds will never change, but it's nice to see so many accepting the validity of the choice to enter into the field, be it PSO work or home lingerie party plans.

Here's another forum with leads (though you'll have to get the domain names from the email addresses listed ~ I don't know why they just didn't link to them).

What this means is that the place for marketing has widened some. I don't recommend blasting your name/product all over such communities, but a graceful toe in the door can be accepted. And that's just a step away from getting inside ~ and heaven knows what wonders you can work there.

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Wednesday, September 12, 2007

Perspective

You know, it's good now and then to exercise my other identity, the one who is 'mainstream' and can be seen. Some days I think this other side of me doesn't get out enough.

This other me I call Mainstream Me. She is not, as some would say, the 'real me' just because she is easier for others to accept. On the contrary, I find her to be less than the Real Me. Real Me is what (too) many call Adult Me. Adult Me is Real Me because Adult Me accepts Mainstream Me.

I'm integrated, evolved; understanding and accepting that I am a sexual being and that the world at large is comprised of other sexual beings.

Would that the whole world was this way... But I digress.

When I walk about as Mainstream Me I see things from a different perspective. Or maybe it is that being seen from another perspective I react differently. Certainly I am treated differently.

In college we had this Into to Communications prof who made us each sit in a different spot each class. His excuse was that even a small change in visual perception changed our own perceptions greatly. And since part of our shifting seating included who we were sitting near, it also affected our behaviors. No longer were we in our comfort zones ~ not necessarily put into discomfort zones, but we had to shift.

Today was such a day.

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Tuesday, September 11, 2007

Erotica Authors, Take Note

From M.Christian's Confessions of a Literary Streetwalker: Risks:
I could go on, but I think I've given you enough to chew on. I believe that writing about sex is something that no one should be ashamed of, but I also think that we all need to recognize and accept that there are many out there who do not share those feelings. Write what you want, say what you believe, but do it with your eyes open. Understand the risks, accept the risks and be smart about what you do -- so you can keep working and growing as a writer for many years to come.
I could comment ~ should comment, perhaps. But really, what can I possibly add that he or I haven't already said?

The above may be preaching to the choir, but we all need a "Hallelujah" now and then.

There's more in Christian's series, so go check it out.

Also worth noting, if you're a smut writer or publisher, Erotica Revealed reviews erotic books.

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Thursday, September 6, 2007

ACLU Scores Victory In New York

According to Yahoo! News & the AP:
U.S. District Judge Victor Marrero said the government orders must be subject to meaningful judicial review and that the recently rewritten Patriot Act "offends the fundamental constitutional principles of checks and balances and separation of powers."
For those of us who still give a damn about our inalienable rights this is a reason to say, "Hip Hip Whore-Ay!"

More at Reuters.

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Tuesday, September 4, 2007

Giving Away The Store, Part One

Giving away the store isn't all bad; in fact, it's even a lucrative business model ~ if you don't get in your own way.

At Infomercantile, Derek (who, in the interest of full-disclosure, is a 'boss') writes about one of our local free newspapers and their idiotic 'upgrade':
In early September 2007, the FM Extra further obfuscated access to their newspaper by wrapping the already difficult-to-parse PDF file inside a Macromedia-format "Flashpaper" Flash viewer. While Google and other search engines do have the ability to provide some searchability within PDFs, enclosing the PDF within a Flash viewer completely eliminates the world's ability to find the FM Extra without already knowing it exists. It is as though the FM Extra put all of their hard-copy newprint papers in an unmarked cardboard box, shoved it under a parked car somewhere in Hawley, MN, and only gave directions to people who explicitly asked where the papers went. One would think that a newspaper that places its print-copies in as many publicly-available places as possible would easily translate the same concept to the internet, but it seems to have slipped their and their webdesigners' grasps.
Not only did they put all of the papers in the box, under a parked car, only giving directions to people who ask, but access also requires a secret password or knock of some sort. This new flash viewer requires the latest version of Macromedia Flash and has officially no viewer for those of us who are Linux based (I should note here that I can view it, but it also freezes my entire Firefox experience and is thus noted as to be avoided at all costs), making all of their free papers unavailable to us.

Unavailable is contrary to their business model where the newspapers are paid for by the advertisers, advertisers who have paid the rates for the large circulation, so why remove online circulation? The purpose of FM Extra is to literally give away their product, and so their decision not to do so on the web is bad marketing (if not just good old fashioned crazy).

Unavailable isn't the only problem. Being found is also a problem. I've mentioned this before, so I'll let Derek at Infomercantile say it:
Newspapers and web-designers alike fail to realize that a large portion of website traffic comes from people who never knew the website existed before and arrive by searching for a term. Those searchers, in theory, are highly-retainable readers if their search results succeed in finding what they're looking for. The FM Extra, by hiring a web designer, spent what appears to be a significant amount of money to reduce their potential audience even further. The FM Extra might be exactly what an online visitor is looking for, but a huge amount of effort has been devoted to making sure those readers never find the FM Extra online.
Using flash means you are non-existent for many.

It's pretty hard to give away the store when you can't even be found.

FM Extra assumes, in the way that makes an ass out of themselves, that folks are going to type in FM Extra ~ and goes further up their behinds to believe that the all the people that do arrive at their site are able to view the free goods via this new gift of the technology gods, Flashpaper.

Given that their target market is the senior shopper who looks for quaint local (happy) news and deals, it seems absurd to imagine they have any interest in downloading the latest version of flash. FM Extra also publishes Memories, and their pitch to advertisers is, "nobody does a better job at reaching those 40 and over than Memories Magazine." We're not exactly talking the gaming or tech-gadget crowd here, especially as these folks are, by their own admission, looking to the past, not the technological future: "Memories readers are extremely loyal, and they love to read about a past they can connect with."

Removing the ability for 100% of their content to be Googled (also seemingly incompatible with other search engine spidering etc.) is dumb enough. But to further aggravate their core audience means the advertisers aren't being served either. The advertisers have paid for placement in publications which are free and available for all, and here they go and remove these possibilities on the web. (If I had paid for any ads, I'd be livid.)

If your product is meant to be read/seen or otherwise given away for free ~ and this includes blogs and websites which exist to promote products which are paid for ~ do not put in place methods and technologies which remove the possibility.

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