Monday, January 7, 2008

Looking At Technology in 2007 & Beyond

In his year-end technology wrap-up, titled The Rising Tide of Technology, The Tongue discusses why we need to increase our website technology:
Clement of VideosZ.com has long been a proponent of the belief that surfers are no longer the cavemen you see doing Geico commercials. Recently he agreed to assist me with my research for this article by posting a simple, voluntary, nonscientific poll in the member’s area of his website. Members who had each purchased access to VideosZ were asked what kind of connection they were using to access the website so that VideosZ could better serve them. Each member was allowed to reply only once and each was a paying customer who had bought the VideoZ monthly service. Lying would have been counterproductive for any dialup member because it would mean he was advocating "less dialup friendly" content if he falsely claimed to have a broadband connection. The results may surprise you.

With more than 1,500 members responding, only ONE percent stated they were currently using a dialup connection. To put that in perspective, more than 4 percent stated they are already using a FIOS connection and the rest of the replies were fairly evenly split among DSL and cable modem users. Those kinds of statistics cannot be relied upon by themselves but they do support the idea that creating your next members area to be optimized for a surfer using a dialup connection is something worth reconsidering.
While I agree dial-up is, in general, being replaced, and that larger monitors and other tech toys are becoming part of the keeping-up-with-the-Joneses mentality especially here in the US, I again caution against gizmos, gadgets and even website optimization which excludes potential customers.

As a person who uses Linux rather than Windows, and adores it, many of the latest gizmos, such as the latest Flash versions, do not (yet) work well with my browser (the wonderful Firefox) and as such, some 'marvelously modern' sites simply don't do anything for me but show a black screen with a demand that I upload the latest player (which invariably won't work for my pc).

My own platform preferences aside, I remind you to consider your target market when reading such advice to make such tech advances.

Consider, at least, that this information from a survey of members at VideosZ.com and as such is relating to those adult entertainment users who prefer to watch movies online. It makes sense that they would have such connections, and likely larger monitors etc., but for those who are selling DVDs, sex toys, professional services, erotic stories etc., or other adult products which are not to be viewed online, these numbers may be rather meaningless.

However, if you're peddling porn to view online, then this info may be most meaningful.

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2 Comments:

Blogger Sara Winters said...

From the POV of someone who JUST switched to cable last June, even story only sites that have tons of graphics or what they think are fun/cool welcome pages take eons to load. And I know you've mentioned this before, but there are tons of benefits to having more text than graphics on a site. Not the least of which is keeping the impatient people from leaving your site before their computer crashes.

January 7, 2008 9:38 PM  
Blogger Marketing Whore said...

You're preachin' to the choir, Sara; and I'll sing along with you: Text is best. :p

Save the images, flash and gizmos for when they are needed (even if your product is images, remember that text is how they'll find you).

January 8, 2008 4:38 AM  

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