Wednesday, January 16, 2008

Of Splogs and Scrapers

The definitions of 'splog' and 'scraper' are not really important here ~ we all know them when we see them. Here ShoeMoney writes of scrapers:
How annoying is it when you make a post and 5 other posts rank above yours in the search engines all that have your content wrapped around huge Adsense units. When you goto the site not only is it copied word for word but there is zero attribution to the source.
And can't we all relate to that one?

I quite often find these blogs have little Technorati Authority due to few links in, but these blogs do work some SEO trickery and get themselves high in search placement.

As a writer, I'm quite aware of copyright and normally take the blogger to task (and if I can't find contact info, I go straight to the blog/site host). But policing your content takes time and at the end of a Monday I am already wishing for the extra eighth day of the week. So, as ShoeMoney asks, what can you do?

Well, ShoeMoney answers his own question ~ and more:
I came up with this idea a while back to put a link back to my site in my blog feed. This works because if search engines think a blog is worthy enough to outrank yours then it should pass you juice as the authority of the article. If the site doesnt rank (lets face it 100% of the traffic to these scrapers is search engine generated) then its a wash because the search engine has already identified and the site never had any link juice (page rank) to pass in the first place.

I talked to Joost De Valk about the idea and he has made a plugin for it.

The 'and more' comes in as ShoeMoney asks for thoughts on this solution in terms of affecting your site's rank in bad way and gets a response:

UPDATE:

Matt Cutts - Googles lead spam engineer has responded in the comments:

Comment by Matt Cutts
2008-01-10 14:41:09

Don’t cloak the link or make the anchortext spammy, but otherwise: sure. See the interview I did with Stephan here: http://www.stephanspencer.com/search-engines/matt-cutts-interview where I said that syndicating articles with a link to the original article was smart:

As a writer, I'm not saying this should replace the policing & protecting of your copyrighted works; but it is a little bit of insurance.

The plugin or tool Joost De Valk created works for WordPress, so those using other blogging software will need to play if they want to go this route. And, as also discussed having the info in the feed footer may make it easy for the cut & pasting scraper to ignore it.

I'm no techie, but I have an idea and I'm going to see if I can play with the code here to see if it works. (Keep your fingers crossed ~ I'll be needing all of mine. *wink*)

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1 Comments:

Blogger TonNet said...

I appreciate the credit and the link. Thanks!

January 22, 2008 8:25 PM  

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