Tuesday, January 15, 2008

Scratch My Back?

ScratchBack is an online "tipping" system, which can be seen (as well as used Heh Heh!) in my sidebar, and it promises a more fun, conversational way to accept donations than Amazon or PayPal standard donation systems as it allows those who tip to get a link to their own site as they pass on public praise.

It's a neat idea not just for the link, should you have a blog (if you don't, I guess you could just put a link into the very site you're donating to?); but it also allows public praise with a donation. Very few people make a donation and then post a comment saying, "I just made a donation because I love you!" so this is a neat idea. Plus, it allows such praise to act as testimonials and be very visible on the site.

And yes, you have the right to reject/refuse comments which are not so nice (see the FAQ).

The program links do not increase page rank, Technorati authority, or otherwise upset or offend Google with paid linkage as all links use the "nofollow" command:
Do My Links Pass Page Rank?

They do not. Every single link, including the link back to Scratchback, in the TopSpot widget has a "nofollow" hard encoded in them. The code is delivered in Javascript format as well. That means that Google and other search engine spiders "won't follow" the link. It doesn't mean your link isn't clickable, it is.

You cannot remove that code, nor should you attempt to as per the user agreement every publisher and advertiser agree to upon registration. Google has made it perfectly clear that "selling page rank" is not something they believe in. We don't believe in it either. This system is built for fun. There are plenty of other solutions out there you can use if you want to "pass Google juice", just not this one. Did you hear that Google? :)
I'm not certain ScratchBack is very adult friendly, and their directory offerings seem to be quite limited too; but the Marketing Whore is willing to give it a try. (If she can't pass, likely most of you won't either; and should she pass, it may only mean those who step to the line will have a chance.) But the concept is worthy of noting and giving a whirl. (I can be quite the whirly girl!) And I do recommend that those of you who are interested and aren't too explicit in your sites give it a try.

Of course, it could simply turn into a "I'll scratch your back if you scratch mine" situation in which no one actually makes any money too... Which isn't the worst thing ~ unless some expect that and those who don't end up offending others... Which of course the sort of thing you can run into with placing a simple link on your site... All of this just means that unless you and another actually agree to scratch each other's backs, don't expect it; you'll only get your feelings hurt.

I would imagine this type of tip jar is worthy of replication in the adult community. Naturally I wish these things would be inclusive, but the Internet is so fractured it makes sense it would be replicated and a version sent to the red-light side of the web.

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