Thirteen Tips For Better Marketing
1 Find one community you enjoy, one where your target market is, and participate in it. Natural enthusiasm and interest go much further than anything else. And if you can't find a community which provides both your audience and interest for you, then why bother anyway? (Or, perhaps consider the need for such a community ~ if there truly is a need, perhaps you and your company should be providing it.)
Community defined as: Social Network (i.e. myspace, tribe, facebook), forum/message board, newslists (i.e. Yahoo groups, Google alt lists), social bookmarking (i.e. stubmleupon, reddit, etc.)
2 Get & read one marketing book or publication a month.
Do not avoid books which seem to be written 'not for you,' If you're a 'company of one' don't dismiss books which seem to be 'too corporate giant' in scheme and projection; you may have to twist what they are saying to suit your budget and other constraints, but hell, that's part of the point in critical reading.
Yes, I mean print. Reading from paper allows you to do the following:
a) unplug from sound-byte mentality and short attention span problems3 Get & read one industry publication per month. (Ditto details of #2.)
b) research & study, make notes & resource lists (You aren't only reading to learn and agree; read critically and even you disagree, you'll at least have learned how to better take your stand.)
c) change in physical position and space creates changes in mental space signals 'this is new, pay attention!'
What are the trends? What's your competition up to? Any news in legal?
4 Get & read one non-industry publication per month. (Ditto details of #2.)
Example One: If you're an author or a product manufacturer, consider books on retailing so you can understand their point of view; you can really sell them on carrying your book/product when you know their concerns.
Example Two: What issues are other industries facing, and how might that affect you? How are are they addressing the issues?
5 Blog damnit. Blogging is a publishing format which converses (you talk, others may easily reply); don't resist it.
If your blog is separate from your main website (hosted on blogger, wordpress, etc.), make sure that your blog is part of your website's main navigation so folks can find your latest info as quickly and easily as possible.
6 Pay attention to the presidential candidates, and vote when it's time. Don't kid yourself that it doesn't matter; who ever is elected will affect you and your business.
7 When tired, take a nap. Not only does a 90 minute nap help speed up the process of long term memory consolidation, but when sleepy, productivity suffers. Not to mention you're more likely to be a grump ~ and that's poor customer service.
8 Get interviewed &/or get your product reviewed.
9 Check your stats (refer logs, Technorati Authority, PageRank etc.) daily. Not only do you need to see if marketing efforts are effective, but find out what others are saying about you -- and join the conversation.
10 Go one new place, eat one new food, drive a different way home, do one new thing. It not only is fun, but it keeps your mind alert ~ and who knows, maybe you'll stumble upon something or someone useful.
11 Don't join a bunch of communities that do not fit, or which you cannot keep up with.
12 Do not waste time by checking stats or email more often than necessary.
13 Do not replicate your website/blog in 100's of places, it dilutes your brand by making 'home' less special.
Have tips of your own, be sure to post them!
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