Sunday, March 23, 2008

Let's Make News With A Not New Affiliate Internet Widget

We've heard before that Social networkers turn into social sellers ~ at least that's the dream; that word of mouth, from friend to friend, one trusted person to another, will promote your product or service for you. But this story is specifically about a new Facebook application:
BSocial Networks Inc. has launched Market Lodge, a system designed for Facebook that enables the social network's users to create miniature e-commerce stores on their Facebook pages. Market Lodge allows Facebook users to select from 1,100 products from 50 retailers items to sell in their own shops.

Facebook users get a 10% commission for every product they sell (deposited in personal PayPal accounts), bSocial Networks gets a 35% to 50% commission, and retailers get an outlet to sell products to the 50 million consumers on Facebook without having to advertise, says Sue Spielman, bSocial Networks co-founder.
Sounds nifty, but really it's just another affiliate widget. Nothing against widgets; making it ultra easy for folks to promote means there's more likelihood they'll actually insert the affiliate code, especially if the interface is easy to use and automatically updates. But fundamentally, this isn't anything new. Right now any user at Facebook or other social network site can insert affiliate links as they wish.

And you'll note that unless you are the manufacturer or otherwise a direct seller of the product you'll not be able to afford commissions of up to 60%.
BSocial Networks plans to expand its initial offering of 1,100 products to thousands of products. Current retailers include Aurora Nova Skin Care, Holistic Pet, Inner Waves Organics, Oona Sara Designs and White Swan. The company also plans to expand its Market Lodge offering, initially created using the Facebook application program interface, to other social networks.
At least half of these products can be found at Amazon; which as most of you know, welcomes affiliates with adult business. The Amazon affiliate program not only offers many widgets, has a great history of making payments to affiliates, but with the wide range of products you often find additional monies earned with sales in categories you've never imagined.
"This is a consumer-to-consumer business platform that lets anyone in the social network create a personalized marketplace that reflects their hobbies and interests," Spielman says.
Not to become The Amazon Marketing Whore, but Amazon allows this with their affiliate stores, which can be designed to match your own brand &/or personal style.
"And when social networkers share their Market Lodge, they share with all of their friends in a setting of social trust, a social bond."
Or social annoyance; as the case may be.

While no one really minds if a friend or family member makes 50 cents off your purchase of naughty lingerie (especially if they never know what it is you bought), affiliate marketing in social networks can be about as much fun as that forced Avon purchase you make from the neighbor lady once a week ~ or the wrapping paper, oranges & scouting cookies you feel forced to buy at work.

Trusted or not, the push of 'buy this' all the time can get really tiresome. Even if it's not done by a marketing professional.

While the new application doesn't appear to be adult-friendly, you can find out more about bSocial's Market Lodge here.

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