Should You Really Make Fun Of Your Customer?

Just caught another one of those Domino's pizza commercials ~ from the "what are you gonna do in 30 minutes?" campaign. In this one, a guy makes a poster of the delivery guy with a unicorn, to which the delivery guy says, "Nice unicorn." In another, a trio of guys practices lame Brooklyn accents ~ which the delivery guy even pronounces are lame accents. In another, a guy has burned off his eyebrows and draws them in with magic markers... Huh? How? But mostly...

Why?

Domino's, are you really going to continue to mock your customers? Do you think potential customers want to become the lame, the stupid and the mocked?

There are so many versions of these attacks that it's getting very difficult to believe that there's any affection left in the mocking ~ if there ever really was any affection to begin with.

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