When Content Isn't King
For the most part, we all agree: content is the best organic SEO. You'll have to listen to the show for where we split hairs regarding SEO and social network sites, etc., but worthy of noting here today was our discussion regarding use of content.
Callie and I began the conversation by stating that before you blog (or your business, really) you have to know your mission. How else are you going to measure your success? Part of this business of your mission relates to content, how to use it, and the matter of "should you give it away for free?"
While we all agreed there are times to withhold content for money, deciding 'when' is the tricky part. Callie, who does consulting & writes conceptual articles & "how to" posts, discussed how some of her most thoughtful "free stuff" was often either not understood & therefore misapplied, or read too quickly (a kind way of saying that folks didn't really get it) and the information was not used correctly. She's decided that she won't be giving such things away, but rather saving most of her "goodies" for clients ~ not just to be paid, but to ensure that the advice or concept is applied as intended. Rebecca, an escort, uses her blog to write about things that interest her purely as a way for prospective clients to know more about her. And certainly an author has to decide what stories/columns should be sold versus what can be given away for free, as 'exposure.'
In any case, this "to be paid or not to be paid" is a rather subjective decision ~ one which can only effectively be decided once you know your goals/mission.
But this lead to a conversation about the worth of writing ~ again, partially based upon all the recent loss of so many "sex columnists". (It's a conversation I appreciate being kept alive by grande folks such as Amber, Dacia, & Callie.)
My thoughts wandered to the matter of value ~ value beyond paid or not, or how much per word, etc., but the matter of the value of adult writing on human sexuality.
We know that sex is deemed a less legitimate conversation than say politics, finance, or technology. Everyone knows I find that both a stupid ideology (everybody literally has a reason to both know about & explore sexuality) and a dumb argument in light of the fact that sex does in fact sell ~ and I'm talking actually selling sex, be it porn, toys, or sex worker services ~ to the tune of millions, billions of dollars annually. But the value of sex writing, fiction and non-fiction, cannot be discussed only in terms of its relation to non sexual writing ~ if only for the fact that we're missing the definition of the value of writing in general. Time for some conceptual algebra.
What value does writing have? And perhaps, more pointedly, just what is of value on the Internet?
Lately I'm more and more struck by the freakish facts which point to the fact that technology & its tools (the code, widgets, etc. known as Web 2.0) garner more money, attention and credit than content.
Name a site, strip it of its content and what do you have? Just a bunch of code. Yet people are buying code and concepts of code & tools rather than putting money into what it is that people really come to, return to, and love sites for: content.
All websites are publications/productions, so this monetary focus on the tools of the publication/production is akin to gushing over the pencil, the typewriter, the lush yet blank pages of a magazine. I'm focusing on writing here (and perhaps it's warranted because words are still the way things are found on the Internet), but this applies to images too. For example, Flickr without photos and images is nothing but a a potentially cool tool that's not being used; it only becomes popular when the tool is used to deliver content.
But the money seems to be going to the folks who create the tools, while content creators, adult or otherwise, are slighted. It's too lopsided.
So perhaps the question we should all be asking isn't, "Should I give it away for free?" or even "When should I give it away for free?" but rather "When are the big sites with budgets going to realize how damn important content is?"
For the flip-side of this argument, please read Rebecca's thoughts from after the radio show.
And then, please do tell us all what you think about the use of content and the value of writing.
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