Wednesday, April 16, 2008

I Hope Not

Wired's Paul Adams asks, Is Captcha's Moment Passing?
Recently, though, the various most popular Captcha implementations have been cracked. Bots with character-recognition ability have gotten pretty reliably good at figuring out what the distorted text says. That means they can sign up for Gmail, Yahoo, and Windows Live accounts automatically, and use those accounts for their own malicious purposes -- typically to send spam.

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Wednesday, April 9, 2008

Should You Really Make Fun Of Your Customer?

Just caught another one of those Domino's pizza commercials ~ from the "what are you gonna do in 30 minutes?" campaign. In this one, a guy makes a poster of the delivery guy with a unicorn, to which the delivery guy says, "Nice unicorn." In another, a trio of guys practices lame Brooklyn accents ~ which the delivery guy even pronounces are lame accents. In another, a guy has burned off his eyebrows and draws them in with magic markers... Huh? How? But mostly...

Why?

Domino's, are you really going to continue to mock your customers? Do you think potential customers want to become the lame, the stupid and the mocked?

There are so many versions of these attacks that it's getting very difficult to believe that there's any affection left in the mocking ~ if there ever really was any affection to begin with.

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Tuesday, April 8, 2008

Adult Marketer, Can You Use Blog Talk Radio?

I was recently interviewed on XBN (NWS), a radio program run by SWOP East, which is powered by Blog Talk Radio. Not only was it fun, prompting me to schedule another interview (perhaps even host a show), but the experience resurrected talk of Sex-Kitten.Net radio.

For a few years we've been discussing starting a radio show, but along with the investment costs (equipment, time and additional marketing efforts), we were skeptical of the feasibility of such a project. While we know that discussion of sexuality is both needed and desired, we worried if the uphill battle of selling the program would result in a watered-down, wet-blanket version of the show & programming we envisioned. The other option, of course, was to run our own Internet radio station ~ which led back to the additional costs of equipment and bandwidth on top of all the other issues. The bottom line was if we had less tech and marketing efforts, it would be worth the old college try; but without that support, it was a bit too much to bite-off. So the the project was shelved, occasionally resurrected when something, like the XBN interview, reignited the spark of passion.

Back in the early days of discussion, our research included the newborn baby BlogTalkRadio.com. And we've investigated, as they've popped up, other options. But none seemed as simple as easy, with the most options, as Blog Talk Radio. All you need is a computer, an Internet connection, and a phone. And yes, kids, Blog Talk Radio is free.

It's free for listeners, and even free for callers if they use VoIP.

The past few years have shown not only Blog Talk Radio's stability in the reliable sense, but a real growth in terms of listener audience and increased options.

Along with the opportunity to increase your connection with readers via audio (listening to live shows, downloading podcasts, and offering additional real-time conversations with your blog &/or website readers), you have the opportunity to recruit new fans via regular users of BlogTalkRadio.

BlogTalkRadio isn't just a technology platform, allowing you to create shows and store them; it's a social network where members can find and hook-up with & befriend other members ~ which includes show hosts as well as other listeners. They also offer a number of widgets, which allows fans to literally help you broadcast your shows by posting your show on their blogs and in their profiles at other social networking sites.

In January of this year, Blog Talk Radio also started a RevShare Program. When you opt in, show hosts can receive 35% of ad sales/sponsors for their shows ~ and if you find a show sponsor who is not currently using Blog Talk Radio, you'll get a 50% share of the ads they place on your shows. (All paid show sponsorship & advertising must be run-through Blog Talk Radio.)

This also means that if you have an adult product, your ad money is welcome at Blog Talk Radio. Starting at $100, you can buy ad space at targeted radio shows where the listening audience is your market audience, willing and ready to buy. You can see more information and find the full rate info here.

There have been a lot of changes at BlogTalkRadio, and with renewed interest I began to investigate if now was the time...

I found the FAQs (both the public list and the additional FA available for registered users) a bit confusing, and being one of those polite marketers, I wanted to see just how welcome adult content would be. So I got in touch with John Sweet, Director of Customer Relations for BlogTalkRadio.com.

Are we adult folks welcome at Blog Talk Radio?

Yes. And you'll see when you fill out the information for hosting a show that there are several options ~ there's both a "Mature" and an "Adults Only".

What are the standards?

It's self-regulating; but basically "Mature" would be an "R" or "NC-17" and "Adults Only" would be for more risque talk ~ but again, we're still not talking X-rated or pornographic talk. The rule of thumb here is the entertainment aspect: discussion about sex is OK, but reading an erotic story is not. In other words, you can move the listeners to actions such as "buy this book", "attend this conference", or "show up at the rally"; but if you're trying to move them into ah, well, lifting their hand for some other self-entertainment purpose, then that's a no-no.

John was clear to also tell me what would happen if someone were to complain or contact BlogTalkRadio regarding a show's content. You won't get the boot instantly. He'll review the show and if there's a concern, he'll contact the show's host to discuss what can be done to make corrections to avoid potential problems in the future. So you have some breathing room; self-regulation is not a trick question, setting you up to fail.

One thing you must know about adult shows is that they will not be visible to the average visitor to BlogTalkRadio.com. This does not mean your show is buried. Registered users may opt to see & search for listings in the mature & adult only shows simply by correctly setting permissions in their profile. Just toggle "Disabled" in the safe search setting, located in the "My Options" section of your "Settings" page.



And, registered user or not, any links directly to your show's page will be seen and heard. So, like any good marketer would do, when you link to your show from your website &/or blog (or fans do), folks will properly arrive there; no fancy settings or permissions needed.

Other info you may want clarified:

Show Length:

Show length is listed as up to 60 minutes, but it is now up to 120 minutes ~ plus you can have up to one additional hour in which the show is being taped for the archives, but is not streaming live. So if your guest has created quite a crowd of questioners, you, the guest and callers may still continue the show. New listeners arriving at the page will not hear it, but anyone playing back the archived show will hear it all, up to 180 minutes.

Remember, you need not have a show or shows that long; you may select show length to be as little as 15 minutes. But once the stated length of the show ends, you have up to 60 additional minutes of recording time. Which brings up the matter of what happens post show, if/when you and your guest are doing wrap-up chatter. It is being recorded and you should let the guest know that it is still being taped &/or edit this out of the recording so it is not included in the show's archive.

Newbie Restrictions

When you are a new host of a show on Blog Talk Radio, you are limited to three shows per month, and you may not have a show during prime time hours (without special permission ~ more on that in a bit).

It doesn't sound like a lot to an eager new radio personality, but John assures me it's not such a problem. As your show increases in popularity (number of live listeners and number of downloaded archived shows), a magical algorithm calculates your worthiness of more shows. In other words, by the time you've got a few under your belt, you'll be ready for more. (And if not, well, then increase your marketing efforts.)

Radio, is a lot like blogging. It takes time to build your blog, your audience and pacing is a huge part of it. (How many times have we seen a new blogger post like crazy, with dozens of posts a day or a week, only to find they've abandoned the blog a few weeks later... Having a low start limit prevents enthusiastic burnout rates.)

Prime Time Slots

Prime time slots, as defined by Blog Talk Radio, are 7:00 PM EST to 12:00 AM EST, Monday through Friday.

The issue of limiting prime time show spots is obviously based on the desirability of such time slots. As these are the most popular hours for listening, BlogTalk Radio naturally wants to play fair with them, and overall limits them to one prime time slot per week. Newbies have to pay their dues, build an audience, to earn that time. Again, John says that it's not too difficult to get in. And in fact, we adult folks may have an inside track...

It only makes sense that adult programming would be more popular in the evening, as adults can't listen to such shows at work or while the kiddies are awake and about. So if you have an "Adults Only" or "Mature" show, contact John (johnsweet+at+blogtalkradio.com) and ask him to help give you the clearance to schedule during prime time.

Fine Print

Registering at BlogTalkRadio.com requires a user agreement. This user agreement indicates that you do not own the copyright to your show.

This means that you may not sell rights to your show, but Blog Talk Radio may.

It's a scary thing for a content creator to contemplate... I asked John about that, and it's pretty simple. They have the right to sell your shows or excerpts of your shows. You don't get paid, but you should get your name out there.

So, for a hypothetical example, if NPR wants seven minutes of an interview on your show, they need to negotiate that with Blog Talk Radio. You don't get a cut; but you will be mentioned. John agrees that not mentioning the specific show and host would be a disservice to both the host/creator and the listener. (Plus, John said Blog Talk Radio would want to talk that up themselves as well.) But if you want to retain rights and control of your radio show or podcast, then this isn't an option for you.

Other Blot Talk Radio Options

As I mentioned, Blog Talk Radio has grown quite a bit in the past few years. They are continually increasing options and features. One of the most intriguing to me was BlogTalkRadio stations.

Station are a means by which you can broadcast multiple shows & further brand yourself. Prior to stations, if you wanted multiple shows, you had to create multiple user ids. While that allows you the option of more than one show, it doesn't allow for them all to be under the same umbrella. The rates for stations are a tidy sum, starting at $5,000 a month. I'm not one of those marketers who says you can't put a price on branding (Because if you can't, well, what's the point? It's a business after all.), but I wouldn't readily dismiss such a fee.

Along with tech assistance, show producers (help with calls etc.), you have to consider the practical matter of Internet hosting. There's both the software to run the shows, streaming of live shows (including chat & callers), and the storing of archived shows. That's a lot of data, a lot of bandwidth. Also, to off-set the cost of a station, you are able to keep 100% of ad & sponsorship payments you gather. And, as a station owner, you do own the copyright to your shows.

John mentioned a few other new features that Blog Talk Radio will be launching soon ~ but I've agreed to be mum until he gives me permission to mention them. So keep an eye out here ~ or I'll poke your eye out there. :p

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Thursday, April 3, 2008

Just The Marketing Whore Whoring Herself...

I'm going to be on XBN: Sex Worker Rights Broadcast Network, on Saturday, April 5th at 9 p.m. (central).

XBN is a SWOP East Media Project, and I'm really proud to be asked.

I'd love it if any of you called in...

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Sex 2.0

Cory Silverberg, About.com's Guide to Sexuality, posted Conference Explores the Intersection of Feminism, Social Media, and Sexuality:
There are so few safe public spaces for people to explore, challenge, and share their thinking about sexuality that whenever I hear about a new conference giving people a chance to come together and talk about sex my heart lightens a little bit. Sex 2.0 is a one day event in Atlanta in April, focusing on the “intersection of social media, feminism, and sexuality.” I virtually sat down with organizer Amber Rhea to find out more about Sex 2.0 and what attendees can expect.
There's still time to get to Sex 2.0, so if you can, do.

Amber's promised a post event wrap-up ~ which I am looking forward to nearly as much as if I could attend.

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Sugasm #125

The best of this week's blogs by the bloggers who blog them. Highlighting the top 3 posts as chosen by Sugasm participants.

All links are to be considered NWS!


Want in Sugasm #126? Submit a link to your best post of the week using this form. Participants, repost the link list within a week and you're all set.

This Week's Picks
Filling Myself
"We too want, need, conversations in which someone listens to us and considers our needs, not just their own."

Sex Worker Solidarity: Amanda Brooks
"There’s a lot of love among activists, even those who disagree with one another."

Need
"These images that come from the artistic workings of your inner soul speak to me, as mine do to you."

Mr. Sugasm Himself (one from the vaults)
10 Lies Pornographers Tell

Editor's Choice
Though We’ve Never Met

More Sugasm
Join the Sugasm

See also: Fleshbot's Sex Blog Roundup each Tuesday and Friday.

Erotic Writing and Experiences
Everything we said the last time we had sex.
Exposed
A game of seduction
A glorious Tuesday evening...
I can suck a few more cocks
IOU
The Kiss
A Long Awaited Meeting
Lust and Laundry
Quiet Quickie
Soaked- BBG's first ejaculation
(You’re only) the best I ever had

NSFW Pics, Videos & Audio
Blonde MILF tastes her pussy in gangbang
Half-Nekkid Thursday: All Nude
Kasandra K from Models Are Us
Spanky The Clown

Sex Work
For The Love Of Gawd, Don't Be An Adult Marketer

Sex News, Reviews & Interviews
Bondage Strap-On Movie: Double Trouble
Anna Rose Is A Beautiful Pony Girl At Naked Gord
The Deviant List
Having Your Cake & Eating It Too
My night at Torture Garden plus review
Yay, um... Fox?

BDSM & Fetish
Cheet'n the Limits
Extremes on a Friday afternoon
Half-Nekkid Chick with a Dick
How to Become a Slut In Three Easy Days
Need
No Talking
Riding the edge play...
Surrender?
Ode to Anal: Daniel and Franklin
Ownership
The Science of Submission
Tie me up tie me down-A bi-girl shares her first SM experience
"You hold on to our kisses with your breath…"

Sex Humor
Did We?
LOL Spank - Rulez She Haz Dem

Thoughts on Sex and Relationships
"And Now A Saucy Word From The Sponsor..." 1967
Down to the Sexy Letter (Part 1)
Joy of Butt Plugs
Male Intimacy: In a Non Sexual Manner

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Thursday, March 27, 2008

High-Five Fridays #11

High-Five Fridays
1) My dear friend, Libby, has started Red Light District Chicago, "Sex workers making media so the media doesn't make us." (In case you don't understand the need for this, here's some background: The Importance Of Sex Worker Made Media.) (NWS)

2) Dee Stewart has tips on How to Breathe Life Back into Your Blog.

3) Amber Rhea quit writing at Download Squad; can't say I blame her one bit. I high-five the self-awareness to realize what your limits are, and the self-respect it takes to stay on that side of the line.

4) In Oh, The Irony, Slip of a Girl mocks misuse of the word in hipster fashion advertising.

5) Thoman B. Edsall's Huffington Post piece, Interview With Walter Pincus On The State Of The Press.

I found myself saying a big amen to lots of things; particularly this:
EDSALL: But are you saying in this new generation of reporters, there is much more a sense of the need for personal comfort and less interest in expressing outrage or whatever --

[Less interest in what is now called "crusading"?]

PINCUS: Well, there's more interest in expressing outrage on personal matters, you know -- Clinton's activities with Monica, Spitzer and call girls. Everybody's against that [kind of behavior.] That's easy. But those aren't policy issues. And I think it's just not the Post, I think it's everybody. I also think -- I mean, the Post and the Times to give them credit, do some good work. That's why I go back to Walter Reed. Nobody else did it.
Want to give your own high-fives? Find out how to give your High-Five Fridays here!

The purpose of this meme is to give high-fives to 5 people, posts, blogs and/or websites you've admired during the week. I will link to everyone who participates and leaves a link to their 5 high-fives on Friday. Trackbacks, pings, linky widgets, comment links accepted!

Visiting fellow High-Fivers is encouraged! If you participate, leave the link to your High-Fives in others comments (please note if NWS).



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Wednesday, March 26, 2008

I'm Just Sayin'...

Clearing off my desk (finally) after the weeks of being held hostage by the flu, I discovered these promotional pieces grabbed from my trip to vote in the local Democratic caucus back in February. While I won't go on about my political beliefs (or what candidate I voted for), I have a few comments to make about the candidates' political literature.

These were the only two take-away pieces either candidate had, which were sitting with the "I voted" stickers and obligatory party volunteer sign-up sheets.



While it's rather clear that Barack Obama's was intended to get people to the caucus sites, it says absolutely nothing about himself, his platform, or anything about his candidacy other than "Our Moment Is NOW". And the back side has so much 'white space' that I consider it a waste; it may as well not have a back side. Or a front side, really.



Whatever your opinions about Hillary Clinton's stands, at least she put them on her promo piece ~ along with the caucus info. It's pretty clear she wanted the people who went to the caucus to at least know her, to be able to vote for her.

Overall, were I grading such pieces, I'd flunk Obama.

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Star Light, Star Bright, Should I Give Away First Rights?

In Bad ways to use your rights (and the links therein) Val Gryphin discusses what happens when authors publish their stories and original written works at their blogs. She cautions:
There is no such thing as "pre-publishing," and posting your work online gives up your first rights. You do not have to be paid to give up your first rights! All that has to happen is your work be printed in a periodical, or put online where anyone can access it. Do either one of those and you loose your first rights, which are the most valuable in almost all cases.
But too, she offers many examples where publishing online has generated book deals for the actual works published as blog content. The trick is to calculate a plan and execute it well.

In her post, Val also mentions Dana K. Cassell's Writing Contest Cautions, sharing this tip for spotting a bad contest:
No entry fees - Writing contests cost money to run. If they aren't charging, how are they paying prizes and judges?
I'd say the contest should be paid by selling copies, or with sponsorships; not a lottery based on the fees of submitting authors. But that's just me.

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"You give a group of romance writers a couple of drinks and they'll admit it is pornography"

Roxanne Rhoads tells us how Erotica was insulted in Writer's Digest (NWS):
Mr. Vaughn interviewed a romance agent for information about the romance genre, a Steven Axelrod who supposedly has been a romance agent for over 30 years. (Obviously not a very good one if he knows nothing of the hot, hot, hot market of erotica). Axelrod is quoted as saying "You give a group of romance writers a couple of drinks and they'll admit it is pornography," he says. "It's hard to see it as true romance, and it has a very limited audience- they can't seem to grow it. Very few good storytellers seem to be staking their careers there."

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Paid Writers, Or Paid Posts For SEO?

This post from CNN Money, Firms that actually pay bloggers (a bit) focuses mainly on Associated Content, one of Google's babies.
One of the more intriguing approaches to this model is Associated Content, a site backed by Google's (GOOG, Fortune 500) North American advertising chief Tim Armstrong and hatched by his former college roommate, Luke Beatty. What sets three-year-old Associated apart is that in addition to promising to share revenues with its contributor community, it gives writers an up-front payment based on a nifty Google-like algorithm to assess the potential popularity of submission.

Once an article is run through Associated's "yield management system," the company then sends the writer a one-time up-front fee that typically ranges from $4 to $20.00 (although most of the payments are closer to the low end). Additionally, Associated pays contributors $1.50 for every 1,000 page views their article, which usually run in the 600-word-count range, generates.
To many this will seem less than the amounts garnered via advertising revenues, donations, affiliate sales, &/or direct product sales; but at least they are paying ~ even if the math is as complicated as Google's own algorithm.
Indeed, among the attributes Associated's software analyzes are popular key words that entice search engines, and whether the author already has a track record within the system. If the system deems an article unsuitable for print, a content editor will send it back with some thought on how it can be made ready for distribution. This happens with about 30% of submissions, Reiss said, noting that nothing is "spiked" in the traditional media sense, but rather held until the system says it is ready.
If this sounds like articles are edited, that's not exactly true... It's more about SEO than the craft of writing:
In a sense, Associated automates the front-end story-generation process in publishing the same way that Google, Yahoo and other online giants have attempted to automate the back-end process of advertising online. Traditionally, publications spend a lot of effort vetting potential contributions and setting editorial budgets to attract the appropriate level of talent to write for them.

Reiss is quick to caution, however, that Associated's business is geared toward giving casual bloggers or first-time writers a way to get paid and have their work more widely read - but it's not (yet) seen as a replacement for mainstream media. Being a big-name writer already gets you no points, nor does Associated's computer give marks for good writing.
I also found this intriguing...
One of Associated's rivals told me that the rub against them is that they are filling the Internet with sub-par material that is geared toward gaming search engines - a claim that Reiss rejects.
Who was that unnamed rival, anyway? Inquiring minds want to know...

As a Google baby, it should be no surprise to read the following:
As far as [Ashley] Sinatra is concerned, Associated's system does have its quirks and perks. She has written on everything from the benefits of raw pet food to makeup tips and advice for aspiring writers, all for "basically minimum wage". But, she says, her most widely-read article was one she submitted last May -about celebrities baring their breasts in public. Apparently Associated did not offer her an advance payment for that piece, but it was her most lucrative work to date, yielding around $30. "They usually don't pay up front for celebrity things but those get the most page views," Sinatra, 18, told me over the phone. "It's weird, their system: You can write an article about something really boring but somebody will want it."
Once again, even though Google knows sex sells, they won't properly acknowledge it up front.

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Tuesday, March 25, 2008

Online Sex Tricks & Treats

In Compartmentalize, or you'll get 20 lashes! (unless you're into that sort of thing) the always wonderful Amber Rhea talks about why 'sex' is really a dirty word online, exposing (some of the many) tricks deployed against any honest discourse regarding intercourse. Especially if you are a woman.

I know I've talked about this before ~ and no doubt shall again & again; but now you get to hear about it from someone else (that's your treat).

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Feminist Porn Awards

Annual Good For Her Feminist Porn Awards:

Why do the Feminist Porn Awards exist?

As Annie Sprinkle famously said, "the answer to bad porn isn't no porn. It's more porn!" Good For Her couldn't agree more. We all know that the world is inundated with cheesy, cliche, degrading, no-budget, patronizing and stupid porn. But we also believe that erotic fantasy is powerful stuff, and that women and marginalized communities deserve to put their dreams and desires on film too. As feminists and sex-positive people, we want to showcase and honour those who are doing it right, like filmmakers who understand that people of colour are sexual beings - not sexual objects. Like performers who want to see body diversity, so they shake their ample butts in front of the camera. Like everyone who ever said "why aren't my fantasies and realities ever reflected in porn?" so they picked up a camcorder and recorded their friends getting it on.

Good For Her wants porn to be held to a higher standard. We all deserve to see artistic expressions that celebrate who we are in all our glory, and artists deserve to have there work recognized. We think these are pretty good reasons to hold the Annual Good For Her Feminist Porn Awards.

See what's up for 2008.

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Sunday, March 23, 2008

Ford Commercials Not In Sync

In the Ford Sync ads people are so use to giving commands to the Microsoft Auto software that they forget that not everything works that way, with comical results:



I have to wonder if this campaign isn't backwards... Like the old rule of showing positives and benefits, avoiding the negatives, this ad campaign is unsettling to me.

Wouldn't it make more sense to show the harried parent, the harassed worker, people who are not used to having those they told to do something do it, who, upon using Sync, are pleasantly surprised at having a command followed? It leaves a much more positive message ~ is sure sells me a dream. *wink*

I know the ad is supposed to be funny (my man laughs whenever that poor lady hits the door), but it doesn't sell me. It only leaves me with the impression that people are too lazy, self-centered, and absurd to function in the real world. Whereas the version I suggest leaves me wistful for something which does as I say ~ even if it's a car I had no previous interest in or intentions to purchase... Until such sugar-plums of demands met danced in my head.

I know "absurd" is the new black in advertising; but is it effective?

Does Ford want my man's laugh, or my purchase?

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Let's Make News With A Not New Affiliate Internet Widget

We've heard before that Social networkers turn into social sellers ~ at least that's the dream; that word of mouth, from friend to friend, one trusted person to another, will promote your product or service for you. But this story is specifically about a new Facebook application:
BSocial Networks Inc. has launched Market Lodge, a system designed for Facebook that enables the social network's users to create miniature e-commerce stores on their Facebook pages. Market Lodge allows Facebook users to select from 1,100 products from 50 retailers items to sell in their own shops.

Facebook users get a 10% commission for every product they sell (deposited in personal PayPal accounts), bSocial Networks gets a 35% to 50% commission, and retailers get an outlet to sell products to the 50 million consumers on Facebook without having to advertise, says Sue Spielman, bSocial Networks co-founder.
Sounds nifty, but really it's just another affiliate widget. Nothing against widgets; making it ultra easy for folks to promote means there's more likelihood they'll actually insert the affiliate code, especially if the interface is easy to use and automatically updates. But fundamentally, this isn't anything new. Right now any user at Facebook or other social network site can insert affiliate links as they wish.

And you'll note that unless you are the manufacturer or otherwise a direct seller of the product you'll not be able to afford commissions of up to 60%.
BSocial Networks plans to expand its initial offering of 1,100 products to thousands of products. Current retailers include Aurora Nova Skin Care, Holistic Pet, Inner Waves Organics, Oona Sara Designs and White Swan. The company also plans to expand its Market Lodge offering, initially created using the Facebook application program interface, to other social networks.
At least half of these products can be found at Amazon; which as most of you know, welcomes affiliates with adult business. The Amazon affiliate program not only offers many widgets, has a great history of making payments to affiliates, but with the wide range of products you often find additional monies earned with sales in categories you've never imagined.
"This is a consumer-to-consumer business platform that lets anyone in the social network create a personalized marketplace that reflects their hobbies and interests," Spielman says.
Not to become The Amazon Marketing Whore, but Amazon allows this with their affiliate stores, which can be designed to match your own brand &/or personal style.
"And when social networkers share their Market Lodge, they share with all of their friends in a setting of social trust, a social bond."
Or social annoyance; as the case may be.

While no one really minds if a friend or family member makes 50 cents off your purchase of naughty lingerie (especially if they never know what it is you bought), affiliate marketing in social networks can be about as much fun as that forced Avon purchase you make from the neighbor lady once a week ~ or the wrapping paper, oranges & scouting cookies you feel forced to buy at work.

Trusted or not, the push of 'buy this' all the time can get really tiresome. Even if it's not done by a marketing professional.

While the new application doesn't appear to be adult-friendly, you can find out more about bSocial's Market Lodge here.

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Saturday, March 22, 2008

For The Love Of Gawd, Don't Be An Adult Marketer

I don't know why I do this to myself, but occasionally I look in at message boards/forums where folks ask questions, hoping pros will appear and help them make money with their businesses.

Right now I'm not too clear on why I do it... It's not like I've ever read anything from a pro there that seemed anything other than superficial. And what's worse (and likely the reason why no serious advice exists), are the pleas for if not 'get rich quick' then 'sit on my ass lazy' by people who really have no idea what they are doing.

Like this 'dude' over in the BlackHatWorld forum ~ who, though he has a username I will now call "BlackAssHat", and who I will now, mercilessly, pick-apart.
I'm addicted to the "xxx" or "adult" marketing niche, for two reasons. Just about everyone loves it and it's something I can enjoy marketing.
The second part, about enjoying what you do, is fine; even if the term "addicted" suggests, at least to The Marketing Whore, a personal issue lurking about...

But who in this day and age (and this country ~ which according to his user profile he is from) thinks "everyone" loves it?

He has an Internet connection; he's posting. So how on earth can he be oblivious to the current attitudes, filled with hate and censorship, which prevail here?
I'm no guru or rich from it yet, but just a few ideas of mine and I'd like to hear yours too.
Should really read, "I'm no guru and I won't get rich from it because of the following."
Idea #1: It's been said in other posts about exploiting youtube, but I have had quite some trouble with accounts/videos being deleted quite quickly.
The basic concept of the method is to find a hot video, download it, watermark it, and re-upload it giving proper tags and a nice attracting label. Well, what if instead of directly marketing in the video, you market in the user channel instead? Would this help crack down on the video removals at all?
Market in the user channel? Are you serious? YouTube doesn't want adult content there, so why on earth do you think the membership will welcome your, "Psst, look under my raincoat" message?

You clearly know nothing of target marketing, or even have the decency to respect the rules of the house (YouTube) which you are visiting.

Sure, there's overlap; some users at YouTube enjoy porn. I myself have an account there. But it's also the kind of site where mom has the membership and her kids use it. Can you do the math on that BlackAssHat?
Idea #2: I think Social networks can be wildfire if used correctly.
h||p://en.wikipedia.org/wiki/List_of_social_networking_websites
A list of a bunch of social networking sites
Making fake profiles and gathering up a huge quantity of friends and marketing through bulletins rather than on the front page. I've never actually massed profiles before on social network sites or messed much with them though, can't say how well they work or not.
OMG.

Make fake profiles: Hours of time.
"Gathering up a huge quantity of friends": Double the hours of time.
Market to random people you don't know: Triple the hours of time.
Getting kicked out for spamming? Priceless.

Even if he doesn't get kicked out, he'll be ignored/deleted at best; dropped from his "huge quantity of friends" asap. Nice use of your time, BlackAssHat.

Oh, he's never actually done it... So I guess we should excuse him then, huh.

I'm about as ready to excuse his stupidity as I am to let him apply this "stellar reasoning" to the flying machine he's built, strapped onto his back, and let him jump off my roof; either way I have a frickin' bloody mess to clean up.

I really, really, Really don't need another jerk doing these things in the name of "marketing" or, worse yet, "adult marketing."
Idea #3: Google Groups. Directly linking to the program or your website. You'd have to use several accounts though, it will only let you post so many times per account per day.
Have you noticed yet that his "three ideas" are really the same stupid one with different names or locations?

I hope you did.

Or I may have to call you "BlackAssHat" too.
Just looking for some ideas/thoughts on how to market the adult niche. I can't use PPC traffic because I have no spending money, hopefully soon I can get a domain to refer traffic to rather than a tinyurl or blog.
Umm, you don't have $8 for a domain and you don't think a blog has any power or purpose?

Jeesh, BlackAssHat, are you certain you are able to work on the Internet in any capacity?
Anyone else have thoughts or ideas on how to get traffic to an adult affiliate program?
Ooh-ooh! Pick me BlackAssHat, pick me! I have an idea!

Offer a real website, with real content that real people want to see, read, visit.

Stop thinking like a con artist. Stop looking for ways to swindle.

And stop thinking of yourself as a marketing or sales professional; get some education first.

We have enough trouble without people like you.

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Bad Pimp, Diane Sawyer, Bad Pimp

I don't often rant enough about sex work in the media. Here or anywhere. But Friday night's 20/20 two-hour nightmare, Prostitution in America: Working Girls Speak, has me foaming at the mouth.

(That link is NWS; but this one is, should you need a safer site to read at.)

I urge you to read it ~ and not just because I wrote it. Even if you do not consider yourself a sex-worker, you should abso-freakin'-lutely care about horrid journalism. Honestly, what Diane Sawyer et all did with this is completely unethical and exploitative.

I also urge you to contact ABC about the program & to see Bound Not Gagged's call to action.

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