Due to some technical issues and glitches beyond my control at that site, such as the inability to send newsletters more than once a week, I post here not only as a backup but as a more timely publication method with a more conversational format.
Don't let the title fool you, I don't limit myself to adult webmasters only. Marketing is for everyone. The only difference between selling adult materials and Victorian widgets is the target market. All the same skills, knowledge and work are required.
While it's true that adult webmasters follow in the footsteps of those in the adult entertainment industry and are the first to capitalize on technology (allowing for great ideas to be plucked by mainstream marketers), those in marketing to a mature audience often overlook the basics. So blending both sides, as it were, seems like a perfectly natural conversation.
While this blog will not post adult images per se, it will on occasion link to adult sites which may have such images ~ I will clearly warn you if the link is 'Adult' or Not Work Safe (NWS).
As a conversation, this blog is participatory. I expect to hear your thoughts, suggestions, and even your comments which contradict what I have said ~ not everyone's experience is the same and debate is healthy.
Feel free to contact me with questions, comments, suggestions, networking lead etc. at TheWhore (at) marketingwhore (dot) net.
Due to the increasing number of emails with 'just a quick question...' I'm implementing phone consulting via Keen.
Clearing off my desk (finally) after the weeks of being held hostage by the flu, I discovered these promotional pieces grabbed from my trip to vote in the local Democratic caucus back in February. While I won't go on about my political beliefs (or what candidate I voted for), I have a few comments to make about the candidates' political literature.
These were the only two take-away pieces either candidate had, which were sitting with the "I voted" stickers and obligatory party volunteer sign-up sheets.
While it's rather clear that Barack Obama's was intended to get people to the caucus sites, it says absolutely nothing about himself, his platform, or anything about his candidacy other than "Our Moment Is NOW". And the back side has so much 'white space' that I consider it a waste; it may as well not have a back side. Or a front side, really.
Whatever your opinions about Hillary Clinton's stands, at least she put them on her promo piece ~ along with the caucus info. It's pretty clear she wanted the people who went to the caucus to at least know her, to be able to vote for her.
Overall, were I grading such pieces, I'd flunk Obama.
Star Light, Star Bright, Should I Give Away First Rights?
In Bad ways to use your rights (and the links therein) Val Gryphin discusses what happens when authors publish their stories and original written works at their blogs. She cautions:
There is no such thing as "pre-publishing," and posting your work online gives up your first rights. You do not have to be paid to give up your first rights! All that has to happen is your work be printed in a periodical, or put online where anyone can access it. Do either one of those and you loose your first rights, which are the most valuable in almost all cases.
But too, she offers many examples where publishing online has generated book deals for the actual works published as blog content. The trick is to calculate a plan and execute it well.
In her post, Val also mentions Dana K. Cassell's Writing Contest Cautions, sharing this tip for spotting a bad contest:
No entry fees - Writing contests cost money to run. If they aren't charging, how are they paying prizes and judges?
I'd say the contest should be paid by selling copies, or with sponsorships; not a lottery based on the fees of submitting authors. But that's just me.
In the Ford Sync ads people are so use to giving commands to the Microsoft Auto software that they forget that not everything works that way, with comical results:
I have to wonder if this campaign isn't backwards... Like the old rule of showing positives and benefits, avoiding the negatives, this ad campaign is unsettling to me.
Wouldn't it make more sense to show the harried parent, the harassed worker, people who are not used to having those they told to do something do it, who, upon using Sync, are pleasantly surprised at having a command followed? It leaves a much more positive message ~ is sure sells me a dream. *wink*
I know the ad is supposed to be funny (my man laughs whenever that poor lady hits the door), but it doesn't sell me. It only leaves me with the impression that people are too lazy, self-centered, and absurd to function in the real world. Whereas the version I suggest leaves me wistful for something which does as I say ~ even if it's a car I had no previous interest in or intentions to purchase... Until such sugar-plums of demands met danced in my head.
I know "absurd" is the new black in advertising; but is it effective?
I don't know why I do this to myself, but occasionally I look in at message boards/forums where folks ask questions, hoping pros will appear and help them make money with their businesses.
Right now I'm not too clear on why I do it... It's not like I've ever read anything from a pro there that seemed anything other than superficial. And what's worse (and likely the reason why no serious advice exists), are the pleas for if not 'get rich quick' then 'sit on my ass lazy' by people who really have no idea what they are doing.
I'm addicted to the "xxx" or "adult" marketing niche, for two reasons. Just about everyone loves it and it's something I can enjoy marketing.
The second part, about enjoying what you do, is fine; even if the term "addicted" suggests, at least to The Marketing Whore, a personal issue lurking about...
But who in this day and age (and this country ~ which according to his user profile he is from) thinks "everyone" loves it?
He has an Internet connection; he's posting. So how on earth can he be oblivious to the current attitudes, filled with hate and censorship, which prevail here?
I'm no guru or rich from it yet, but just a few ideas of mine and I'd like to hear yours too.
Should really read, "I'm no guru and I won't get rich from it because of the following."
Idea #1: It's been said in other posts about exploiting youtube, but I have had quite some trouble with accounts/videos being deleted quite quickly. The basic concept of the method is to find a hot video, download it, watermark it, and re-upload it giving proper tags and a nice attracting label. Well, what if instead of directly marketing in the video, you market in the user channel instead? Would this help crack down on the video removals at all?
Market in the user channel? Are you serious? YouTube doesn't want adult content there, so why on earth do you think the membership will welcome your, "Psst, look under my raincoat" message?
You clearly know nothing of target marketing, or even have the decency to respect the rules of the house (YouTube) which you are visiting.
Sure, there's overlap; some users at YouTube enjoy porn. I myself have an account there. But it's also the kind of site where mom has the membership and her kids use it. Can you do the math on that BlackAssHat?
Idea #2: I think Social networks can be wildfire if used correctly. h||p://en.wikipedia.org/wiki/List_of_social_networking_websites A list of a bunch of social networking sites Making fake profiles and gathering up a huge quantity of friends and marketing through bulletins rather than on the front page. I've never actually massed profiles before on social network sites or messed much with them though, can't say how well they work or not.
OMG.
Make fake profiles: Hours of time. "Gathering up a huge quantity of friends": Double the hours of time. Market to random people you don't know: Triple the hours of time. Getting kicked out for spamming? Priceless.
Even if he doesn't get kicked out, he'll be ignored/deleted at best; dropped from his "huge quantity of friends" asap. Nice use of your time, BlackAssHat.
Oh, he's never actually done it... So I guess we should excuse him then, huh.
I'm about as ready to excuse his stupidity as I am to let him apply this "stellar reasoning" to the flying machine he's built, strapped onto his back, and let him jump off my roof; either way I have a frickin' bloody mess to clean up.
I really, really, Really don't need another jerk doing these things in the name of "marketing" or, worse yet, "adult marketing."
Idea #3: Google Groups. Directly linking to the program or your website. You'd have to use several accounts though, it will only let you post so many times per account per day.
Have you noticed yet that his "three ideas" are really the same stupid one with different names or locations?
I hope you did.
Or I may have to call you "BlackAssHat" too.
Just looking for some ideas/thoughts on how to market the adult niche. I can't use PPC traffic because I have no spending money, hopefully soon I can get a domain to refer traffic to rather than a tinyurl or blog.
Umm, you don't have $8 for a domain and you don't think a blog has any power or purpose?
Jeesh, BlackAssHat, are you certain you are able to work on the Internet in any capacity?
Anyone else have thoughts or ideas on how to get traffic to an adult affiliate program?
Ooh-ooh! Pick me BlackAssHat, pick me! I have an idea!
Offer a real website, with real content that real people want to see, read, visit.
Stop thinking like a con artist. Stop looking for ways to swindle.
And stop thinking of yourself as a marketing or sales professional; get some education first.
The purpose of this meme is to give high-fives to 5 people, posts, blogs and/or websites you've admired during the week. I will link to everyone who participates and leaves a link to their 5 high-fives on Friday. Trackbacks, pings, linky widgets, comment links accepted!
Visiting fellow High-Fivers is encouraged! If you participate, leave the link to your High-Fives in others comments (please note if NWS).
1) A Dress A Day shows you there IS such a thing as bad publicity, which is so right-on regarding poor email releases & contact that many of you who have been so horridly pitched will find yourself saying, "OMG, yes!"
5)This Month In SEO brings you more than SEO ~ readers here know I personally ponder everything but SEO and there's plenty to ponder in this post.
PS I'm still down-for-the-count with a cold; hence my silence here (and elsewhere). I only note this here for those who wondered ~ and literally 'here' at the bottom because I hate posts which start off that way and 'click away' asap. *wink*
The purpose of this meme is to give high-fives to 5 people, posts, blogs and/or websites you've admired during the week. I will link to everyone who participates and leaves a link to their 5 high-fives on Friday. Trackbacks, pings, linky widgets, comment links accepted!
Visiting fellow High-Fivers is encouraged! If you participate, leave the link to your High-Fives in others comments (please note if NWS).
4) Secondhand Rose talks about coming to terms with electronic book readers (post is OK, but the site is likely deemed NWS). I still hold-out for paper, but it's the best argument I've heard yet for the darn ebooks.
PS I've been down-for-the-count with a cold; hence my silence here (and elsewhere). I only note this here for those who wondered ~ and literally 'here' at the bottom because I hate posts which start off that way and 'click away' asap. *wink*
The purpose of this meme is to give high-fives to 5 people, posts, blogs and/or websites you've admired during the week. I will link to everyone who participates and leaves a link to their 5 high-fives on Friday. Trackbacks, pings, linky widgets, comment links accepted!
Visiting fellow High-Fivers is encouraged! If you participate, leave the link to your High-Fives in others comments (please note if NWS).
I've been a dedicated sex tourist since 2003. In other words, I love fucking foreign hookers, especially in Brazil. Not that I like paying for sex. But the working girls I've met have blown me away. It's a long way from my conservative roots as a yeshiva boy and later an advocate for tougher anti-crime laws. I'd always considered the idea of paying for sex repellent. At least until my first trip to Rio de Janeiro. It turned my world upside down.
The purpose of this meme is to give high-fives to 5 people, posts, blogs and/or websites you've admired during the week. I will link to everyone who participates and leaves a link to their 5 high-fives on Friday. Trackbacks, pings, linky widgets, comment links accepted!
Visiting fellow High-Fivers is encouraged! If you participate, leave the link to your High-Fives in others comments (please note if NWS).
The Lolita Midsleeper beds were designed for six-year-old girls and this unfortunate name ('Lolita', not 'Midsleeper' which I find dreadful ~ but I'm not British, so what do I know) has resulted in upsetting parents.
The main complaint seems to be that the name 'Lolita' on a bed implies that the youth which sleeps upon it is of little virtue ~ or will be perceived as such by others. This due to, in case you didn't know, "Lolita", the 1955 novel by Vladimir Nabokov, in which the narrator becomes sexually obsessed and then sexually involved with his 12-year-old stepdaughter when she seduces him. The icing on the cake is Lolita is not a virgin at that time either.
While the beds of ill repute were shown on the Woolworths' site, they were not an actual Woolworths product; this apparently caused part of the confusion in the handling of the complaints, as one of the upset parents received the following reply from Woolworths:
- they say they will 'pass my letter onto the buying dept' but also state "Our aim is to attract a broad customer base of all ages and we make every effort to stock items, which appeal to the whole family. However, we also have to respond to customer demands and follow current trends. "
That one customer service kid hadn't heard of the book, or the two films, is a bit surprising... But it only gets worse as eventually that complaint, or another like it, was passed along and higher-ups confessed:
"What seems to have happened is the staff who run the website had never heard of Lolita, and to be honest no one else here had either," a spokesman told newspapers.
"We had to look it up on (online encyclopaedia) Wikipedia. But we certainly know who she is now."
It seems to me that someone should have known... I mean eBay and plenty of other sites actually forbid the word 'Lolita' from appearing in listings & profiles (at least for specific categories) and also police word combinations and content, just in case it would appear that you are trying to market to and profit from pedophiles.
#1 High-Fives for The Sexies for The Sex-Positive Journalism Awards, which recognizes writers "who stick to high journalistic standards in a climate of repression and misinformation around human sexuality." Found via Libido Films' blog (NWS), which is run by one of the judges, and friend, Jack Hafferkamp.
#4 A general high-five goes to Brian Solis. Quite possibly the only regular blogger I read who honestly has longer posts than I (and who doesn't like a guy with stamina?), Solis ponders & pontificates, mulls & masticates interesting ideas. Even if he's wrong sometimes. *wink*
#5 Seth Godin's Layering is a really simple and concise post on a big idea. (Maybe Solis and I should consider such tactics? *wink*)
The purpose of this meme is to give high-fives to 5 people, posts, blogs and/or websites you've admired during the week. I will link to everyone who participates and leaves a link to their 5 high-fives on Friday. Trackbacks, pings, linky widgets, comment links accepted!
Visiting fellow High-Fivers is encouraged! If you participate, leave the link to your High-Fives in others comments (please note if NWS).
A firm’s most valuable customers are not those who buy the most; customers who refer new business are worth as much as the big spenders, or more. We've all been told that, but a new study, "How Valuable Is Word of Mouth?" (by Dr. Robert P. Leone of the Neeley School of Business at Texas Christian University and Dr. V. Kumar and J. Andrew Petersen, of the University of Connecticut) reveals the truth of it.
"Most companies with statistical models for customer valuation focus only on customer spending and don't factor in a customer's word-of-mouth value," says Dr. Leone. "We demonstrated that when companies try to ascertain how valuable individual customers are, it's not just about how much the customer spends but whether that individual can bring in new business."
Knowing which customers can potentially add the most to the bottom line is vital to the firm, he says. Broad-based marketing is expensive and inefficient. But detailed customer data can guide the content and timing of marketing pieces to segments of the customer base and achieve the greatest return on investment.
"But if a company creates a priority list of customers based solely on how much those customers spend, they risk focusing on the wrong individuals," says Dr. Leone. This is because high-volume spenders and good referrers are not generally the same people. And the value of the best referrers can far exceed that of the good spenders.
A year-long marketing campaign was directed at the affluents, advocates, and misers, offering incentives tailored to each of those three groups (but not to the champions). The goal was to encourage affluents to increase their referrals and thus become champions, advocates to increase spending to likewise become champions, and misers to become affluents, advocates, or champions by increasing spending or referrals or both.
The results were dramatic. Hundreds of affluents and advocates became champions, and throngs of misers upgraded into affluents, advocates, or champions.
The real return on investment, however, is even higher because the researchers did not include indirect referrals, which occur when referred new customers make referrals of their own.
If similar targeted marketing campaigns were to be directed at the telecommunication firm's 40 million other customers and the financial firm's 15 million customers, the profit potential could be staggering.
And, says Dr. Leone, future returns on marketing investments may be able to be improved even more.
"A new study we are conducting involves profiling customers who make a lot of referrals. We're looking for distinguishing characteristics such as demographics, profession, geographic area, and large social networks. Then we'll select other customers with similar profiles for targeted marketing with referral incentives," he says.
Dr. Leone concludes that companies with marketing efforts designed toward eliciting referrals should see much greater returns from their advertising expenditures than do companies relying on mass marketing.
"Mass marketing is very costly and inefficient, with low rates of response. But referrals from existing customers are personalized, so the odds of response are much greater," he explains. "The more targeted a company's marketing is, the more efficiently they can spend their marketing dollars."
#1Scott Baradell of Idea Grove, for starting Spin Thicket ~ and keeping it alive. I don't get there as often as I like; but I'm glad it's there when I am looking for (and forward to) it.
#2 To Sara Winters for keeping the adult marketer's street cred alive at Spin Thicket. *wink*
The purpose of this meme is to give high-fives to 5 people, posts, blogs and/or websites you've admired during the week. I will link to everyone who participates and leaves a link to their 5 high-fives on Friday. Trackbacks, pings, linky widgets, comment links accepted!
Visiting fellow High-Fivers is encouraged! If you participate, leave the link to your High-Fives in others comments (please note if NWS).
1 Find one community you enjoy, one where your target market is, and participate in it. Natural enthusiasm and interest go much further than anything else. And if you can't find a community which provides both your audience and interest for you, then why bother anyway? (Or, perhaps consider the need for such a community ~ if there truly is a need, perhaps you and your company should be providing it.)
Community defined as: Social Network (i.e. myspace, tribe, facebook), forum/message board, newslists (i.e. Yahoo groups, Google alt lists), social bookmarking (i.e. stubmleupon, reddit, etc.)
2 Get & read one marketing book or publication a month.
Do not avoid books which seem to be written 'not for you,' If you're a 'company of one' don't dismiss books which seem to be 'too corporate giant' in scheme and projection; you may have to twist what they are saying to suit your budget and other constraints, but hell, that's part of the point in critical reading.
Yes, I mean print. Reading from paper allows you to do the following:
a) unplug from sound-byte mentality and short attention span problems
b) research & study, make notes & resource lists (You aren't only reading to learn and agree; read critically and even you disagree, you'll at least have learned how to better take your stand.)
c) change in physical position and space creates changes in mental space signals 'this is new, pay attention!'
3 Get & read one industry publication per month. (Ditto details of #2.)
What are the trends? What's your competition up to? Any news in legal?
4 Get & read one non-industry publication per month. (Ditto details of #2.)
Example One: If you're an author or a product manufacturer, consider books on retailing so you can understand their point of view; you can really sell them on carrying your book/product when you know their concerns.
Example Two: What issues are other industries facing, and how might that affect you? How are are they addressing the issues?
5 Blog damnit. Blogging is a publishing format which converses (you talk, others may easily reply); don't resist it.
If your blog is separate from your main website (hosted on blogger, wordpress, etc.), make sure that your blog is part of your website's main navigation so folks can find your latest info as quickly and easily as possible.
6 Pay attention to the presidential candidates, and vote when it's time. Don't kid yourself that it doesn't matter; who ever is elected will affect you and your business.
9 Check your stats (refer logs, Technorati Authority, PageRank etc.) daily. Not only do you need to see if marketing efforts are effective, but find out what others are saying about you -- and join the conversation.
10 Go one new place, eat one new food, drive a different way home, do one new thing. It not only is fun, but it keeps your mind alert ~ and who knows, maybe you'll stumble upon something or someone useful.
Don't:
11 Don't join a bunch of communities that do not fit, or which you cannot keep up with.
12 Do not waste time by checking stats or email more often than necessary.
13 Do not replicate your website/blog in 100's of places, it dilutes your brand by making 'home' less special.
The purpose of the meme is to get to know everyone who participates a little bit better every Thursday. Visiting fellow Thirteeners is encouraged! If you participate, leave the link to your Thirteen in others comments. It’s easy, and fun! Be sure to update your Thirteen with links that are left for you, as well! I will link to everyone who participates and leaves a link to their 13 things. Trackbacks, pings, comment links accepted!
Attention creators of all that is fabulous. Have you ever considered documenting your work? Need an EPK? A video fashion shoot? Music videos, actor reels, instructional videos - you could even start your Youtube career or just send a video letter to your granny! Joshua Katcher of Perhaps Media, Inc. has been producing television shows, music videos, and environmental/pro-social content for networks like MTV, FUSE, and Al Gore's Current TV for years. He brings to the table, most importantly, an understanding of how to craft stories. With his company Perhaps Media, he has worked with numerous non-profits, schmoozed with glitzy celebs and directed tasteless reality shows alike. His short films have been to more countries than he has, and he wants to share his skills! If you are looking for documentation, storytelling, plain old eye-candy, or even private filmmaking production lessons/instruction, or consultations drop Joshua a line at joshuaperhapsmedia.net
I didn't just post this because we had such a giggle spotting it on the road that we turned the car around to snap the pic, but rather to illustrate that there is something very charming and in fact disarming when we see the people in business.
I've noticed this in my business too. When sites are too corporate, too serious ~laced-up & polished to the point that personality and humanity are absent ~ the interest wanes. I do believe that in the age of the Internet, with its user driven content and blogging, that credibility suffers too.
The formality that once translated to 'good business sense' and trust has shifted to a transparency that not only lets consumers see inside, but like Michael Keaton in Gung Ho, lets consumers know it's fun too. We want to have some sense that the culture is less rigid and more able to deal with and reflect our own cultural 'Casual Friday' changes.
A sign like this reminds us that there are folks employed there, just doing their job, and maybe even having some fun while they do it too. And that means more to folks driving down the street than some ad in the Yellow Pages, or even a slick skyscraper ad at the big boy websites. And what do they see or sense when they do arrive there?
What sort of things can you do to charm and disarm, to let folks know that there are real people working to create/sell/deliver your product &/or services?
Working At Home Mom posted 13 Ideas For Creating Finding Your Niche; it wouldn't be a bad list if she knew what a niche was, or at least knew a niche from a USP. This is clearly a list of USPs.
I'm sorry to sound rude about it, but I hate it when people spout about yet don't know what they are talking about ~ worse yet when they are 'educating' others. :snort:
While activism certainly employs marketing (or at least good, effective activism does), and business certainly has a mission, mixing activism and business can be tricky.
Sure the business papers like to play up Anita Roddick and Ben & Jerry's as models of business models with activism mentalities, but the truth is both companies are more models for ethics than activism. Both made tough value-centered choices, and both spoke out for other companies to do the same, but neither went up in arms or published tirades against the people and organizations which they needed to use to peddle their wares.
Activism isn't (typically) about being quiet; it's about making some noise. And while that can be good for your business, when you attack (or are seen as attacking) de rigeur, 'the man' with the hand that feeds you, you can burn some bridges which then cut-off your main avenue to move product.
AVN's publications are considered (by many) to be porn industry bibles; the organization itself rather like a god. They are The Powers That Be. And The Powers That Be are, despite the 'great equalizer, the Internet, control your service or product by refusing to cover (or panning) your product or service (or refusing to finance/invest in it).
Sometimes, these powers mull over your ideas & claim them as their own, using their power and clout to broadcast, sell and profit from them. In the case of true activism, this is change and it is good; in the case of business, this cuts you out of the profits & may be the end of your business.
I know because I've been in situations like these.
This doesn't mean your business can't or shouldn't be trying to activate change; quite often there is good money there. But you'll either need very deep pockets to ride out the cold shoulder of the establishment, of you'll need to speak softly and hope your fans are the ones to carry the big stick (and yell loudly).
Your marketing, done right, can do that. And if you don't believe me, look at non-profits.
However, today's environment is more hostile towards sex activists. We in adult businesses know that even though our market share or customer base isn't shrinking (shifting about, certainly; but not shrinking), our avenues of distribution and sales are. It's simply a reflection of the non-profits and organizations which (marketing fear) have placed their mission squarely on the shoulders of their fans (followers) who have happily grabbed clubs and are willing to speak loudly.
Here again are lessons for us.
You remember how Momma used to say, "You have to pick you battles"? Well, sometimes you have to pick a side or a method of battle: Business or Activism. And if you choose business, then be prepared to either play ball with The Powers That Be, accept the consequences when you don't, or be careful in the construction & actions of your mission.
Recently Mike Lynch was asked, "Can anyone make a living as a gag cartoonist?", and he thoughtfully replied with a blog post. Many of his points are applicable to anyone selling their wares, so gag cartoonist ~ any type of artist ~ or not, you can learn something.
Here are a few of my favorite points:
There is also the shark aspect. The idea that you keep moving your cartoons, keep seeking out new markets, carry your business cards with you at all times. And sometimes calling editors to ask where your cartoons are. Promotion, persistence, production! But this is something that is inside of you and something you have to decide to do every day, you know? It's easier just to have a "real job" and dream about it. Much easier.
Our dream jobs are often more work than any other job we've held. Hopefully we are motivated because we love what we do and we want to live the dream, but it's still more work than most realize. "Promotion, persistence, production!" Isn't that the damn truth.
Whenever I meet enthusiastic entrepreneurs, I do try to caution them ~ not dampen their enthusiasm, but alert them to the realities. But if my words dampen enthusiasm, or scare them off, well, perhaps that's just as well.
"Promotion, persistence, production!" is our battle cry, our workload, and without passion we'd barely make it to those pay days (however small and far between they are). You take a sick day, and since no one is there to do anything while you're away, you stumble back to work still less than par and with double or triple the workload. It can be daunting.
Lynch continues:
I was at a business function full of NYC business-types. This was to be expected since it was held on the fashionable edge of SoHo in a huge converted loft. One of the guys came up to me and asked what I did. I told him that I was the guy that did the cartoons for their Web site. He was intrigued, especially when I told him that that was the way I made my living. He told me, "It must be great to be creative all the time."
I smiled as pleasantly as I could. I told him that cartooning was a job. Cartoons don't flow out my hand like water from a faucet. They are work. But, like I always add, this is also a job I love.
Cartoonists can't just draw when inspired if hey want to make money. As for me, I have to produce marketable, salable work at a regular pace. I'm an assembly line, putting out good cartoons at a regular pace. I'm a marketer, aiming my product at clients large and small. I'm the R&D department, finding new ways to get my material out there. You wear a lot of hats, including that Mad Hatter one.
